Rico is a UK-based online store selling caps with a price range of $17-$80, offering subscriptions and shipping to 42 countries. The store has a simple product lineup and a limited number of vendors. The target audience appears to be fashion-conscious individuals looking for affordable headwear options.
Fashionmid_marketdtc_brandestablished
Products
1k
Price Range
$17 - $80
Avg Price
$49
Tools Detected
5
Performance
Largest Paint
768msP95
Server Response
41msP96
Full Load
12,076msP59
Page Weight
1,100KBP87
Tech Stack (5)
| Tool | Category | Detection |
|---|---|---|
| Cloudflare | cdn | app |
| Google Fonts | cdn | app |
| Meta Pixel (Facebook) | advertising | app |
| PayPal | bnpl | app |
| Shopify | platform | app |
Classification
CategoryFashion
Price Tiermid_market
Business Modeldtc_brand
Target AudienceYoung adults interested in streetwear and fashion accessories
Competitive MoatStrong brand identity and a loyal customer base
Brand Personalitycasual
Growth Stageestablished
Stack Sophisticationintermediate
Details
ThemeDawn
CurrencyGBP
Free ShippingNo
SubscriptionsYes
Ships To42 countries
Fonts
Assistantsans-serifAssistant
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