Pura Vida Bracelets®: Jewelry Made of Friendship Material
Performance
Tech Stack (41)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| Afterpay | bnpl | app |
| Aggle | platform | app |
| AppLovin Axon | advertising | pixel |
| Aspire | affiliate | pixel |
| Backinstock | app | |
| Checkmate | shipping | app |
| Cloudflare | cdn | app |
| Elevar | analytics | pixel |
| Forter | fraud | app |
| Go2sdk | analytics | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Impact | advertising | app |
| Intelligems | ab_testing | app |
| jsDelivr CDN | cdn | app |
| Judge.me | reviews | app |
| Klarna | bnpl | app |
| Klaviyo | app | |
| Kustomer | support | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| Microsoft Clarity | heatmap | app |
| OneTrust | consent | app |
| Pandectes | consent | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | app |
| Recharge | subscriptions | app |
| Redo | shipping | app |
| RoEye | analytics | app |
| Sentry | error_monitoring | app |
| Shdid | platform | app |
| Shopify | platform | app |
| Snapchat Pixel | advertising | pixel |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | app |
| Wknd | platform | app |
| Wunderkind | advertising | app |
Classification
Details
Findings (8)
The H1 tag is empty on the homepage.
Implement a keyword-rich H1 tag such as 'Handmade Jewelry & Friendship Bracelets' to improve search engine indexing and relevance.
The store only ships to 3 countries despite being a high-volume Shopify Plus brand with a global social presence.
Leverage Shopify Markets to expand shipping to more international regions, especially given the lightweight nature of the products which makes global shipping cost-effective.
The average discount rate is 38%, which is significantly high and may be eroding brand equity and margins.
Use the installed 'intelligems' tool to run A/B tests on pricing and discount thresholds. Shift toward value-added bundles or loyalty rewards instead of deep site-wide discounting.
The average product price is $17, and the price range starts at $0.97.
Aggressively promote 'Bundles' (listed as a product type) and 'Club' memberships in the cart to increase Average Order Value (AOV) above the $17 mark.
There are 54 tools/scripts installed, including multiple analytics and marketing pixels.
Conduct a script audit. Having 54 tools can lead to significant main-thread blocking. Consolidate tracking through Elevar (already installed) to move more scripts to server-side tracking.
Subscriptions are marked as 'False', yet 'Club' is listed as a product type and vendor.
Properly integrate a subscription app (like Recharge or Shopify Native Subscriptions) to formalize the 'Club' offering into a recurring revenue stream, as it currently doesn't register as a subscription product.
The page loads 172 images, contributing to a 3.6s PageLoad time despite a very fast TTFB.
Implement aggressive lazy loading and ensure all images are served in WebP/AVIF formats via the Cloudflare CDN to reduce the 3620ms total load time.
Review provider is listed as 'None', but 'judge_me' is in the tools list.
Verify that Judge.me is correctly integrated and that star ratings are visible on both product and collection pages to leverage social proof.