Performance
Tech Stack (37)
| Tool | Category | Detection |
|---|---|---|
| accessibe | accessibility | app |
| Adobe Fonts | cdn | app |
| Affirm | bnpl | app |
| AppLovin Axon | advertising | pixel |
| Attentive | sms | app |
| Cj Affiliate | advertising | app |
| elevar | analytics | app |
| Example Placeholder | other | app |
| other | app | |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| ipify | analytics | app |
| jQuery CDN | cdn | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| minmaxify | upsell | app |
| Mountain Optimize | heatmap | app |
| northbeam | advertising | app |
| Okendo | reviews | app |
| PayPal | payments | app |
| pieeye | other | app |
| piieye | analytics | app |
| Pinterest Tag | advertising | pixel |
| posthog | analytics | app |
| Rebuy | upsell | app |
| Reddit Pixel | advertising | pixel |
| redo | shipping | app |
| saasler | popups | pixel |
| Segment | analytics | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| Sitemap Noindex Pro | seo | app |
| Snapchat Pixel | advertising | pixel |
| TikTok Pixel | advertising | pixel |
Classification
Details
Findings (8)
The H1 tag is currently empty in the site data.
Implement a clear, keyword-rich H1 header on the homepage (e.g., 'Modern Fine Fragrance for Mindful Living') to improve SEO rankings and clarify brand identity immediately upon landing.
Reviews are reported as 'None' despite the presence of Okendo in the marketing stack.
Verify the Okendo integration to ensure reviews are actively collected and displayed on product pages; social proof is critical for high-intent fragrance purchases.
Cumulative Layout Shift (CLS) is 0.1976, nearly double the recommended threshold of 0.1.
Audit image dimensions and font-loading strategies (using 'font-display: swap') to eliminate layout shifts that occur during page load.
LCP is over 2 seconds (2092ms) and total PageLoad is nearly 4 seconds (3844ms).
Optimize the 84 images being loaded and audit the 44 active third-party tools to reduce script execution time and improve initial loading speed.
The brand only ships to 2 countries despite a catalog of 3,000 products and 'world-class' branding.
Expand international shipping to key markets (UK, EU, Canada) to capitalize on the global demand for niche/fine fragrances.
Social links are limited to Facebook and Instagram, omitting TikTok.
Launch an active TikTok presence; 'PerfumeTok' is a massive growth driver for fragrance brands and essential for capturing younger demographics.
The average discount rate is high at 31%.
Reduce reliance on deep sitewide discounts to avoid devaluing the 'Fine Fragrance' brand positioning; move toward 'Gift with Purchase' (GWP) or loyalty-based rewards via Inveterate.
The site is running 44 different third-party tools (Adobe, Google, Klaviyo, Attentive, etc.).
Perform a technical audit to consolidate overlapping tools (e.g., Attentive vs Klaviyo for SMS/Email) to minimize the impact on browser main-thread activity.