skincare, fragrances and bath & body products | philosophy

The primary H1 tag is missing or empty on the homepage.

Implement a keyword-rich H1 tag (e.g., 'Skincare & Fragrances | philosophy') to improve search engine indexing and accessibility.

No Buy Now, Pay Later (BNPL) providers (e.g., Affirm, Klarna, Afterpay) are detected.

Integrate a BNPL provider to lower the barrier for fragrance sets and skincare bundles priced up to $250.

The store currently only ships to one country (United States).

Expand international shipping to key markets like Canada or the UK using Shopify Plus features or Global-e to capture global demand.

Recharge is installed in the tool stack, but 'Subscriptions' is marked as False.

Activate 'Subscribe & Save' functionality for consumable products like bath gels and lotions to drive recurring revenue and LTV.

Both Yotpo and Bazaarvoice are installed, yet the store reports zero reviews.

Audit the integration of review widgets to ensure social proof and star ratings are visible on product detail pages (PDPs).

The total page load time is nearly 8 seconds (7988ms), likely due to the density of 39 third-party tools.

Perform a tag audit to remove redundant scripts; specifically address the loading of both Adobe and Google font libraries.

The store has a 1:1 ratio of products to collections (1000 each).

Consolidate collections to improve site architecture and prevent search engine crawl budget waste on thin or duplicate pages.

Product categories such as 'bath & body' and 'fragrance' are incorrectly listed in the Vendor field.

Clean up the Vendor attribute to reflect actual brands, ensuring better accuracy in analytics, filtering, and smart collection logic.