USA-Made Home Fragrance | P. F. Candle Co.

The store does not currently offer product subscriptions (Subscriptions: False).

Implement a 'Subscribe & Save' model for replenishment items like candles, incense, and reed diffusers to increase Customer Lifetime Value (LTV).

The homepage is missing an H1 tag.

Add a descriptive H1 tag (e.g., 'Handmade Soy Candles & Home Fragrance') to improve search engine crawling and keyword ranking.

The store's default currency is set to AED (United Arab Emirates Dirham) despite the country being set to US.

Correct the currency localization to ensure US customers (the primary market) see USD, as showing AED to US visitors will cause significant friction and drop-off.

Stamped.io is installed in the tool stack, but no reviews are reported in the data.

Ensure review widgets are properly integrated on product pages and that social proof is visible above the fold to build trust.

The store is running 35 different tools and scripts, which is likely contributing to the 3.6s page load time despite a very fast TTFB.

Audit and prune the third-party scripts. Consolidate redundant tools (e.g., Google Analytics, GA4, GTM, and individual pixel IDs) to improve front-end performance.

There is a 1:1 ratio between products and collections (1000 products | 1000 collections).

Restructure the collection hierarchy. A 1:1 ratio suggests that collections are being used as tags or individual landing pages, which complicates navigation and internal linking.

The store ships to 62 countries but supports 0 additional languages.

Enable multi-language support (starting with Spanish for the US market) to improve the experience for the 62 countries served.

No social media links were detected in the store data.

Add links to Instagram, TikTok, and Pinterest to the footer and navigation to showcase the brand's community and lifestyle content.

The average discount rate is 24%.

Monitor margin health. For a 'handmade' and 'USA-made' brand, a high average discount can devalue the perceived premium quality. Consider shifting toward value-add bundles instead of straight percentage discounts.

The active theme name contains 'Don’t Del - QA Fixes'.

Publish a clean version of the theme with a proper production name to ensure that unoptimized QA code or debug scripts are not affecting live customers.