Pendulum | The Next Generation of Probiotics

The store description heavily promotes 'Save Up 60% on New Subscriptions', but the platform data reports 'Subscriptions: False'.

Verify the subscription app integration (e.g., Recharge, Skio, or Shopify Subscriptions). If active, ensure the checkout and product pages are correctly passing subscription attributes to avoid customer confusion.

Social links are missing and the review provider is detected as empty with 0 reviews shown in the data summary, despite 'junip' being in the tool list.

Correctly map Junip review widgets to the product pages and homepage. Populate social media links in the footer to build brand authority, especially critical for high-priced health products.

The page load time is 6524ms (6.5s) and the store is running 68 different third-party tools/scripts.

Perform a script audit. Remove unused apps and consolidate tracking via a server-side solution (Elevar is already present) to reduce the 6.5s load time which likely causes bounce rate issues on mobile.

The H1 tag is 'Polyphenol Booster', which is a specific product name rather than a category-defining term for 'The Next Generation of Probiotics'.

Update the H1 to include high-volume keywords like 'Akkermansia Probiotics' or 'Metabolic Health Supplements' to align with the core brand value proposition.

The store only ships to 2 countries and has 0 additional language configurations despite being a Shopify Plus merchant.

Leverage Shopify Markets to expand to international regions (UK, EU, Canada) given the high average order value and unique product offering (Akkermansia).

The average discount rate is 72%, which is extremely high for a premium health/medical brand.

Audit the 'Intelligems' pricing strategy. Such high discounting can devalue a 'Next Generation' health brand; consider shifting to value-added bundles or loyalty perks instead of deep price slashing.

The active theme name contains 'Github', suggesting a development or staging version is live.

Ensure the production theme is cleaned of development comments/scripts and renamed to a standard production version to avoid accidental deployments or security vulnerabilities.

The average order value is high ($209) but the site only has 7 sections and 19 images, which may be insufficient to educate the user on complex probiotics.

Increase content density on the homepage and PDPs. Use more sections for scientific explainers, clinical trial data, and 'How it works' visuals to justify the $200+ price point.