Eco-Friendly iPhone, Google and Samsung Cases - 100% Compostable – Pela Case
Pela Case sells 100% compostable and eco-friendly protective cases for iPhone, Google Pixel, and Samsung devices. They target environmentally conscious consumers looking to reduce plastic waste.
Performance
Tech Stack (52)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| AppLovin Axon | advertising | pixel |
| Attentive | sms | app |
| awin | advertising | pixel |
| backinstock | app | |
| Blockify Fraud Filter | fraud | pixel |
| Cloudflare | cdn | app |
| Convert Experiments | ab_testing | pixel |
| edgetag | advertising | app |
| elevar | analytics | app |
| fuego | analytics | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Heap Analytics | analytics | pixel |
| Hotjar | heatmap | app |
| Infrastructure | platform | app |
| Instafeed | social_proof | app |
| intelligems | ab_testing | app |
| jst | platform | app |
| Justuno | popups | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| Microsoft Clarity | heatmap | app |
| northbeam | advertising | pixel |
| Octane AI | personalization | app |
| Okendo | reviews | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | app |
| Postscript | sms | app |
| Rebuy | upsell | app |
| Recharge | subscriptions | app |
| redo | shipping | app |
| replo | page_builder | pixel |
| richpanel | support | app |
| Rise Ai | payments | app |
| roeye | advertising | app |
| Safeopt Cf | advertising | app |
| searchspring | search | app |
| shareasale | advertising | pixel |
| Shopify | platform | app |
| Snapchat Pixel | advertising | pixel |
| Synctrack | shipping | app |
| tatari | advertising | app |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | app |
| wknd | platform | app |
| wunderkind | advertising | app |
| Xp2023 Pixel | advertising | pixel |
Classification
Details
Findings (8)
Cumulative Layout Shift (CLS) is 0.991, which is nearly 10x the recommended threshold of 0.1.
Identify and set explicit dimensions for images and ad containers; audit the 67 third-party scripts to ensure they aren't injecting content that shifts the DOM after initial render.
Largest Contentful Paint (LCP) is 4368ms, well above the 2500ms 'Good' threshold.
Optimize the hero image (likely the BOGO offer) using modern formats (WebP/AVIF), implement lazy-loading for non-critical images, and prioritize the critical CSS path.
The store metadata reports zero reviews, which is a major trust gap for a premium-priced ($68 avg) eco-friendly product.
Verify the integration of Okendo (implied by 'oke-widget-icons' in CSS) to ensure reviews are actually rendering and indexed. If truly missing, implement a review collection strategy immediately.
No Buy Now, Pay Later (BNPL) providers (e.g., Affirm, Klarna, Afterpay) are detected.
Add a BNPL option at checkout and on product pages. With an average price of $68 and items up to $90, splitting payments into 4 installments significantly increases AOV and conversion.
The site is running 67 different tools, including multiple overlapping analytics/heatmapping suites (Heap, Hotjar, Microsoft Clarity, ContentSquare).
Consolidate the analytics stack. Running four separate behavior-tracking tools simultaneously causes significant JS execution overhead, contributing to the poor PageLoad (5793ms).
The store has 26,000 products distributed across 2,000 collections, creating a high risk of user friction and choice paralysis.
Implement advanced faceted search and filtering. Ensure the 'Personalization Collection' theme features are optimized to help users narrow down the massive catalog by device model and design quickly.
The primary H1 tag is 'Buy a Phone Case, Get 1 Free', which prioritizes short-term conversion over long-term SEO keywords.
Ensure the primary keyword 'Compostable iPhone Case' or similar is included in a secondary H1 or a prominent H2 to maintain organic search relevance while keeping the promo visibility.
Subscriptions are disabled (False).
Explore a subscription or 'Protection Plan' model. While cases aren't standard consumables, a 'Case of the Season' club or a recurring screen protector replacement service could increase LTV.