OSEA® Malibu - Skincare from the Sea | Vegan Skincare Brand & Products
OSEA Malibu offers a range of vegan, cruelty-free skincare and body care products formulated with organic seaweed and sea-based ingredients. They provide a holistic approach to beauty focusing on clean ingredients and sustainable practices.
Performance
Tech Stack (42)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| addshoppers | advertising | pixel |
| Adobe Fonts | cdn | app |
| aloha | platform | pixel |
| Amazon Ads | advertising | app |
| AppLovin Axon | advertising | pixel |
| Attentive | sms | app |
| Cloudflare | cdn | app |
| Consentmo GDPR Compliance | consent | app |
| edgetag | advertising | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Infrastructure | platform | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | pixel |
| narrativ | affiliate | app |
| northbeam | advertising | pixel |
| Octane AI | personalization | app |
| Okendo | reviews | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Postscript | sms | app |
| Reddit Pixel | advertising | pixel |
| refersion | loyalty | pixel |
| rivo | loyalty | app |
| safeopt | advertising | app |
| Safeopt Cf | advertising | app |
| shareasale | advertising | pixel |
| Shopify | platform | app |
| signifyd | fraud | app |
| Snapchat Pixel | advertising | pixel |
| Stamped.io | reviews | app |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | pixel |
| veeper | popups | pixel |
| VWO (Visual Website Optimizer) | ab_testing | pixel |
| wunderkind | advertising | app |
| Xp2023 Pixel | advertising | pixel |
Recent Changes (1)
Classification
Details
Findings (9)
No Buy Now Pay Later (BNPL) providers like Affirm, Afterpay, or Klarna are detected.
Implement a BNPL solution to reduce friction and increase AOV, particularly for the high-end product sets priced up to $500.
Reviews are reported as 'None' despite both Okendo and Stamped being present in the tool stack.
Audit review widget implementation. Having two providers installed simultaneously can cause script conflicts or layout issues; consolidate to one and ensure widgets are firing on PDPs.
The store ships to 34 countries but only supports 0 additional languages beyond English.
Enable multi-language support (starting with Spanish and French given the 34-country reach) to improve conversion in non-English speaking markets.
Both Attentive and Postscript are installed in the marketing stack.
Consolidate to a single SMS provider to prevent duplicate messaging to the same customer and reduce redundant software overhead.
Product vendors are listed with four variations: OSEA, OSEA Malibu, OSEA® Malibu, and Osea Malibu.
Standardize all products to a single vendor name (ideally 'OSEA® Malibu') to improve collection filtering, SEO consistency, and brand professionalism.
GTM tools are installed but the specific 'GTM' field is flagged as 'none'.
Verify the GTM container snippet is correctly placed in the <head> and <body> to ensure marketing tags and data layers are functional.
The store has a relatively high discount rate of 24% and uses Veeper for automated discounting.
Monitor the 24% discount rate against brand perception; consider using Rivo (loyalty) to shift from flat discounts to earned rewards to protect margins.
The store manages 1,000 products across 1,000 collections, suggesting a 1:1 ratio that may indicate fragmented navigation.
Audit collection structure to ensure users aren't overwhelmed; use Octane AI quizzes more prominently to guide users through the 1,000-product catalog.
Current performance is elite (LCP 468ms, TTFB 36ms).
With 43 tools installed, the store is at high risk of performance regression. Implement a 'one-in, one-out' script policy to maintain current speed levels.