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Orgain | Organic Protein Powders, Protein Shakes & Protein Bars

orgain.com

Orgain offers a wide range of organic protein powders, ready-to-drink shakes, and protein bars. They focus on providing high-quality, organic nutrition options for health-conscious consumers.

Health & Wellnessmiddtc_brandlaunching
Products
1k
Price Range
$22 - $116
Avg Price
$69
Tools Detected
61

Performance

Largest Paint
1,172msP93
Server Response
51msP95
Full Load
7,931msP73
Page Weight
14,344KBP0

Tech Stack (61)

ToolCategoryDetection
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Classification

CategoryHealth & Wellness
SubcategoryVitamins & Supplements
Price Tiermid
Business Modeldtc_brand
Target AudienceHealth-conscious individuals looking for organic, plant-based or dairy protein supplements.
Competitive MoatStrong brand recognition in the organic protein space and a diverse product line available across multiple channels.
Brand Personalityprofessional
Content ApproachEditorial (likely for educational content on benefits), User-Generated Content (via Instafeed), and product-focused content.
Growth Stagelaunching
Stack Sophisticationbasic
International Readinessdomestic_only

Details

ThemeSeed - Production 🟢
CurrencyUSD
Free ShippingNo
SubscriptionsYes
Ships To1 countries

Findings (8)

high_script_latencyhighperformance

Page load time is 8.8s despite an elite TTFB (14ms) and LCP (412ms).

Audit and consolidate the 75 third-party tools. The massive gap between LCP and PageLoad indicates that client-side script execution is severely delaying the time to interactive.

misaligned_h1_taghighseo

The H1 tag is 'Your Cart' while the page title and description are optimized for 'Organic Protein Powders'.

Correct the heading hierarchy. The primary H1 should include high-intent keywords like 'Organic Protein' to match the metadata and improve SERP relevance.

missing_social_linksmediumtrust

No social media links were detected in the store data.

Integrate links to Instagram, Facebook, and TikTok in the footer. For a major DTC brand, missing social links reduces brand authority and community trust.

broken_review_integrationhighconversion

Bazaarvoice is in the tool stack, but 'Reviews' are reported as 'None'.

Verify the technical implementation of Bazaarvoice. If the tool is installed but not pulling data, you are losing the most critical conversion driver in the supplements space.

limited_global_footprintmediuminternational

The store only supports USD and ships to 1 country (US).

Enable Shopify Markets. With a catalog of 1,000 products, there is significant untapped revenue in international markets like Canada or the UK.

weak_acquisition_offermediummarketing

The average discount rate is only 1%.

Introduce a stronger welcome incentive (e.g., 10-15% off). A 1% discount is statistically negligible and unlikely to drive the email/SMS captures needed to fuel the Klaviyo/Electric SMS stack.

redundant_gtm_containersmediumtechnical

Three distinct GTM containers are active on the site.

Consolidate into a single GTM container. Multiple containers increase the risk of tag firing conflicts, data duplication in GA4, and unnecessary browser overhead.

inappropriate_shopify_planlowtechnical

The store is on a 'standard' plan despite having 1,000 products and massive tool complexity.

Upgrade to Shopify Plus. A brand of this scale requires Plus for checkout extensibility (especially for subscriptions), lower transaction fees, and advanced API access to manage 1,000+ collections.

Fonts

GTStandard-M

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