Opill®: The First FDA-Approved OTC Daily Birth Control Pill | Opill®
Opill sells the first FDA-approved, over-the-counter daily oral contraception pill. They provide a convenient, prescription-free way for individuals to access reliable pregnancy prevention.
Performance
Tech Stack (25)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts (Typekit) | performance | app |
| Aloha | platform | app |
| Amazon Ads | advertising | app |
| Arttrk | advertising | app |
| Bazaarvoice | reviews | app |
| Cloudflare | cdn | app |
| Contentsquare | heatmap | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Hotjar | heatmap | app |
| Instafeed | popups | app |
| Klaviyo | app | |
| Littledata | analytics | app |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| OneTrust | consent | app |
| PayPal | bnpl | app |
| Recharge | subscriptions | app |
| Shopify | platform | app |
| Sitemap Noindex Pro | seo | app |
| Snapchat Pixel | advertising | app |
| TikTok Pixel | advertising | app |
| unpkg CDN | cdn | app |
Classification
Details
Findings (10)
The data indicates no reviews are present (Reviews: None) despite Bazaarvoice being included in the tool stack.
Activate the Bazaarvoice integration to display star ratings and customer testimonials, which are critical for building trust in the medical/contraception category.
The primary H1 tag is 'WE ARE TURNING 2', which is a seasonal announcement rather than a keyword-rich value proposition.
Revert the H1 to a descriptive, SEO-focused title such as 'First FDA-Approved OTC Daily Birth Control Pill' and move the anniversary messaging to a secondary banner.
No social media links are detected (Social links: none), which disconnects the store from community validation.
Add official social links to the footer and header to leverage community engagement and user-generated content (UGC).
No Buy Now, Pay Later (BNPL) providers are integrated despite a price range reaching $89.99.
Integrate Affirm or Klarna to lower the barrier for high-AOV 6-month bundles, especially as the average price is $40.
The store reports a 1:1 ratio of products to collections (2000 each).
Audit the collection architecture; this ratio suggests that collections are being misused as tags or that there is a significant amount of database bloat impacting the sitemap.
While Klaviyo is used for email, there is no specialized SMS platform (like Attentive or Postscript) for a product requiring recurring compliance.
Implement an SMS strategy to send 'time-to-take' or 'time-to-refill' reminders, which is a massive retention lever for birth control.
The 'Product types' field is entirely empty.
Populate standardized product types to improve Google Shopping feed accuracy and internal site search filtering.
The store contains only 19 images for a reported catalog of 2000 products.
Drastically increase the number of unique product images, diagrams, and lifestyle shots to ensure all 2000 SKUs/variants are properly represented.
The 'sitemap_noindex_pro' tool is active.
Audit the noindex rules to ensure that critical SEO landing pages aren't being inadvertently hidden from search engines.
The store supports 2 languages but only ships to 1 country (US).
Ensure the Spanish language version is fully optimized for the US Hispanic market, as this is a key demographic for OTC contraception.