Onewheel // Future Motion sells electric self-balancing boards and a wide range of accessories, apparel, and services, targeting adventurous individuals seeking unique outdoor recreation and personal electric vehicles.
Performance
Tech Stack (38)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts (Typekit) | performance | app |
| Amazon Ads | advertising | app |
| AppLovin Axon | advertising | app |
| Cloudflare | cdn | app |
| Contentsquare | heatmap | app |
| Direct Ip | platform | app |
| Dynamic Yield | ab_testing | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | app |
| Hotjar | heatmap | app |
| Infrastructure | platform | app |
| Instafeed | popups | app |
| jsDelivr CDN | cdn | app |
| Klarna | bnpl | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| MNTN | advertising | app |
| Mountain Optimize | performance | app |
| Northbeam | analytics | app |
| PayPal | bnpl | app |
| Pinterest Tag | advertising | app |
| POWr | page_builder | app |
| Reddit Pixel | advertising | app |
| Segment | analytics | app |
| Sentry | error_monitoring | app |
| Shopify | platform | app |
| Tatari | advertising | app |
| TikTok Pixel | advertising | app |
| Vaultdcr | analytics | app |
| Xandr (Microsoft) | advertising | app |
| Xp2023 Pixel | advertising | app |
| Yotpo | reviews | app |
| YouTube Embed | video_commerce | app |
Classification
Details
Findings (8)
The H1 field is empty in the store data.
Implement a keyword-rich H1 tag on the homepage (e.g., 'Onewheel: The Ultimate Electric Skateboard') to improve search engine indexing and clarify the value proposition immediately to users.
Data indicates 'Reviews: None' with no provider identified, despite the description claiming 'Trusted By 300k Riders'.
Integrate a review platform (e.g., Okendo, Junip, or Yotpo). For a high-ticket item ($116 avg, up to $3,500), social proof and user-generated content are critical for overcoming purchase hesitation.
The total PageLoad time is 5605ms, significantly above the 3-second benchmark.
Audit the 153 images and 26 sections on the homepage. Implement aggressive lazy loading, convert images to WebP/AVIF, and consolidate liquid sections to reduce the DOM size and improve load speed.
The store is running on a 'standard' Shopify plan despite having 1,000 products and a complex tool stack including Segment, Northbeam, and Tatari.
Upgrade to Shopify Plus. For a brand of this scale, the 0.5% - 2% transaction fees on a standard plan likely exceed the flat cost of Plus. Plus would also allow for Checkout Extensibility and higher API limits for the 45 tools currently in use.
The store ships to 170 countries but only supports 0 languages (English only).
Enable multi-language support via Shopify Markets. Translating the store into key European or Asian languages will likely increase conversion rates in the 170 countries currently being shipped to.
The store has a 1:1 ratio of products to collections (1000 products, 1000 collections).
Audit and consolidate the collection structure. A 1:1 ratio suggests a fragmented and confusing navigation experience that likely causes 'choice paralysis' or makes it difficult for users to filter products effectively.
Subscriptions are set to False.
Introduce a subscription model for 'Accessory' or 'Safety' product types (e.g., replaceable grip tape, tire sealant, or safety gear refreshed seasonally) to increase Customer Lifetime Value (LTV).
Social links data shows empty entries between Facebook and Instagram.
Correct the social media configuration in the theme settings. The presence of TikTok and Pinterest pixels indicates active marketing on those platforms, but they are not linked in the site's social signals.