OAK + FORT USA
OAK + FORT is a modern lifestyle brand offering thoughtfully designed apparel and objects. They provide a curated selection of minimalist clothing, including denim, knitwear, and outerwear, at an attainable price point.
Performance
Tech Stack (33)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts (Typekit) | performance | app |
| Algolia | search | app |
| Amazon Ads | advertising | app |
| Attentive | sms | app |
| Backinstock | app | |
| Cloudflare | cdn | app |
| Consentmo | consent | app |
| Contentsquare | heatmap | app |
| Datadog RUM | error_monitoring | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | app |
| Hotjar | heatmap | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| Microsoft Clarity | heatmap | app |
| Noibu | error_monitoring | app |
| Northbeam | analytics | app |
| PayPal | bnpl | app |
| Pinterest Tag | advertising | app |
| Returngo | shipping | app |
| Saasler | advertising | app |
| Scalapay | bnpl | app |
| Sentry | error_monitoring | app |
| Shopify | platform | app |
| Signifyd | fraud | app |
| TikTok Pixel | advertising | app |
| Yotpo | reviews | app |
| YouTube Embed | video_commerce | app |
Classification
Details
Findings (10)
The H1 tag is currently empty.
Implement a keyword-rich H1 tag on the homepage, such as 'OAK + FORT | Modern Apparel & Thoughtfully Designed Lifestyle Goods'.
Total page load time is over 10 seconds (10,477ms).
Audit and consolidate the 41 installed tools/scripts. High TTFB and LCP are good, but the total execution time suggests script bloat.
No reviews are being displayed despite Yotpo being listed in the tech stack.
Ensure the Yotpo integration is correctly configured on product pages to display social proof and star ratings.
The active theme appears to be a development/sale-specific version from February 2024.
Verify if this 'Dev' theme is intentional; ensure all production optimizations (minification, lazy loading) are active in this environment.
BNPL is reported as 'none' despite 'scalapay' being present in the tool list.
Verify Scalapay or Shop Pay Installments are active and visible on product pages to increase AOV for higher-priced items ($328 max).
The store only ships to 1 country and supports 0 additional languages.
Leverage Shopify Markets to expand shipping to Canada (the brand's origin) and international regions, given the high number of products (2000).
The average discount rate is 32% across 2,000 products.
Monitor brand equity; consider moving away from site-wide discounts toward loyalty-based rewards or tiered volume discounts to protect margins.
No social media links are detected in the store metadata.
Add links to Instagram and TikTok in the footer to build brand community and provide visual social proof.
Subscriptions are disabled.
Introduce subscriptions for replenishment-style categories like 'Bath' or 'Core Tees' to increase Customer Lifetime Value (LTV).
The data reports 0 sections, which is unusual for a modern Shopify theme.
Audit the theme architecture to ensure it utilizes 'Sections Everywhere' for better merchant control and layout flexibility.