NYDJ | The Original Slimming Jeans | Women's Premium Jeans
NYDJ is an established premium denim brand specializing in 'slimming' jeans designed to empower women with comfort and confidence across all shapes, sizes, and ages.
Performance
Tech Stack (42)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts (Typekit) | performance | app |
| Amazon Ads | advertising | app |
| Attentive | sms | app |
| Cloudflare | cdn | app |
| Crazyegg | analytics | app |
| Crazy Egg | heatmap | app |
| Fairing | analytics | app |
| Global-e | international | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| Northbeam | analytics | app |
| OneTrust | consent | app |
| PayPal | bnpl | app |
| Pepperjam | affiliate | app |
| Pinterest Tag | advertising | app |
| Retention Science | app | |
| Rise.ai | loyalty | app |
| SafeOpt | advertising | app |
| Scalapay | bnpl | app |
| SearchSpring | search | app |
| Sentry | error_monitoring | app |
| Shopify | platform | app |
| Swym Wishlist Plus | upsell | app |
| Taboola Pixel | advertising | app |
| Triple Whale | analytics | app |
| Visually | ab_testing | app |
| Visually.io | ab_testing | app |
| VWO (Visual Website Optimizer) | ab_testing | app |
| Wknd | platform | app |
| Wunderkind | affiliate | app |
| Yotpo | reviews | app |
| Yotpo Loyalty | loyalty | app |
| YouTube Embed | video_commerce | app |
Classification
Details
Findings (9)
The Cumulative Layout Shift (CLS) is 0.4363, which is significantly above the 'poor' threshold (0.25).
Identify and fix elements causing layout shifts, such as images without dimensions or late-loading third-party widgets from Searchspring or the HP Update banners. Use CSS 'aspect-ratio' to reserve space for images.
The total Page Load time is 9684ms (nearly 10 seconds).
Perform a script audit on the 49 identified tools. Consolidate redundant analytics (Heap, GA4, Triple Whale, Northbeam, Crazy Egg) and implement lazy-loading for non-essential third-party scripts via GTM.
Review data is missing (Reviews: None) despite 1,000 products and a $110 average price point.
Implement or repair the integration with a review provider (e.g., Yotpo, Okendo, or Stamped). Displaying verified customer reviews is critical for high-consideration apparel like premium denim.
The homepage H1 tag is empty.
Add a descriptive H1 tag to the homepage (e.g., 'NYDJ: The Original Slimming Jeans for Women') to improve keyword relevance and search engine visibility.
BNPL options are marked as 'none' despite 'scalapay' appearing in the tool list and an average price of $110.
Activate and prominently display BNPL options (Affirm, Klarna, or Scalapay) on Product Detail Pages (PDPs) to increase AOV and reduce price friction for premium denim.
There is a 1:1 ratio of products to collections (1,000 products, 1,000 collections).
Audit the collection structure. This ratio suggests redundant or product-specific collections that can dilute SEO equity and create 'dead ends' in user navigation.
The store ships to 199 countries but supports 0 additional languages.
Utilize Global-e (already installed) to localize the experience for key non-English speaking markets by translating the storefront and checkout into languages like Spanish or French.
The homepage contains only 4 sections despite a large 1,000-product catalog and a recent 'HP UPDATE' theme.
Increase homepage depth by adding sections for 'Best Sellers,' 'Fit Guides,' or 'Shop the Look' to better leverage the vast product catalog and improve user engagement.
High overlap in tracking and communication tools (Attentive, Klaviyo, SafeOpt, Northbeam, Triple Whale, Heap).
Ensure data orchestration between Klaviyo and Attentive is seamless to avoid over-messaging users, and verify that Northbeam and Triple Whale pixels are not impacting the main thread performance.