NOIR is an online store that sells blue light blocking glasses, providing protection for eyes and relieving fatigue and headaches from prolonged screen time. The store offers a range of stylish and high-quality glasses. The products aim to improve the quality of life by protecting eyes and promoting better sleep.
Health & Wellnessmid_marketdtc_brandestablished
Products
1k
Price Range
$10 - $229
Avg Price
$120
Tools Detected
8
Performance
Largest Paint
1,676msP90
Server Response
150msP85
Full Load
4,234msP85
Page Weight
925KBP89
Tech Stack (8)
| Tool | Category | Detection |
|---|---|---|
| Cloudflare | cdn | app |
| Google Fonts | cdn | app |
| jsDelivr CDN | cdn | app |
| Meta Pixel (Facebook) | advertising | app |
| PayPal | bnpl | app |
| Quizkit | personalization | app |
| Shopify | platform | app |
| Tolstoy | video_commerce | app |
Classification
CategoryHealth & Wellness
SubcategoryEye Care
Price Tiermid_market
Business Modeldtc_brand
Target AudienceIndividuals who spend a lot of time in front of screens and are concerned about the impact on their eye health.
Competitive MoatNOIR's unique product offerings and strong brand identity help it maintain a competitive edge in the market.
Brand Personalityplayful
Growth Stageestablished
Stack Sophisticationintermediate
International Readinessdomestic_only
Details
ThemeDawn
CurrencyILS
Free ShippingNo
Ships To1 countries
Fonts
Assistantsans-serifAssistantRalewayJosefin Sans
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