Home - Noah
Noah is an American men's clothing brand founded by Brendon Babenzien and Estelle Bailey-Babenzien, based in NYC, offering a premium range of apparel, accessories, and outerwear.
Performance
Tech Stack (33)
| Tool | Category | Detection |
|---|---|---|
| accessibe | accessibility | app |
| Adobe Fonts | cdn | app |
| Afterpay | bnpl | app |
| beam | analytics | app |
| Beam Impact | other | app |
| Cloudflare | cdn | app |
| Crazy Egg | analytics | app |
| depict | search | app |
| Global E | payments | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Optimize | other | app |
| Google Tag Manager | analytics | pixel |
| Infrastructure | platform | app |
| intelligems | ab_testing | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| Microsoft Clarity | heatmap | app |
| PayPal | payments | app |
| pieeye | other | app |
| Pii Ai | other | app |
| piieye | analytics | app |
| Rakuten Advertising | advertising | pixel |
| Restock Rocket | app | |
| Shopify | platform | app |
| swym | other | app |
| Swym Wishlist Plus | other | app |
| Tnc Terms Conditions | consent | app |
| Triple Whale | analytics | pixel |
| Xp2023 Pixel | advertising | pixel |
Classification
Details
Findings (9)
The primary H1 header is set to 'Add', which is likely a button label or technical artifact rather than a descriptive keyword.
Update the H1 tag to include core brand keywords like 'Noah NYC | American Men's Clothing' to improve search ranking and accessibility.
LCP is 3468ms and the total Page Load time is over 6 seconds (6060ms), which is well above the recommended 2.5s/3s benchmarks.
Optimize the 205 images being loaded; implement aggressive lazy loading and audit the 43 third-party scripts for redundant tracking (e.g., multiple heatmaps like Crazy Egg and Microsoft Clarity).
No product reviews or review providers are detected on a site with a high average order value ($217).
Implement a review platform (e.g., Okendo or Junip) to display customer feedback and photos, which is critical for conversion in high-end streetwear.
The store ships to 196 countries but is only available in 0 languages (English default) and 1 currency (USD).
Utilize Global-e (already in tools) to enable local currency display and translate the storefront into high-traffic non-English regions to reduce bounce rates.
No social media links are detected in the site metadata.
Add visible links to Instagram and TikTok in the footer/header to leverage the brand's visual identity and build community trust.
The site is loading both Crazy Egg and Microsoft Clarity, as well as Amplitude and multiple Google Analytics configurations.
Consolidate heatmapping and session recording tools to a single provider to reduce the impact on Time to Interactive (TTI).
The store has a 30% discount rate despite being a premium brand with items priced up to $1598.
Evaluate if site-wide discounting is devaluing the brand; transition to targeted Klaviyo-driven offers for high-value segments instead.
The homepage title is 'Home - Noah', which provides zero SEO value for non-branded search.
Update the Title Tag to 'Noah NYC | Premium Men's Clothing & Sustainable Streetwear'.
There is a 1:1 ratio of products (1000) to collections (1000).
Audit the collection structure; a 1:1 ratio suggests either a technical error in how collections are generated or a fragmented navigation that makes product discovery difficult.