Nut Butter | Handmade & Small-Batch | Nerdy Nuts
Nerdy Nuts specializes in handmade, small-batch nut butters and spoonable spreads. They offer a variety of gourmet flavors designed for food enthusiasts looking for high-quality, artisanal spreads.
Performance
Tech Stack (26)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts (Typekit) | performance | app |
| Backinstock | app | |
| Blockify | fraud | app |
| Cloudflare | cdn | app |
| Contentsquare | heatmap | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Hotjar | heatmap | app |
| Infrastructure | platform | app |
| Instafeed | popups | app |
| jQuery CDN | cdn | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | app |
| PayPal | bnpl | app |
| reCAPTCHA | bot_protection | app |
| Sentry | error_monitoring | app |
| Shopify | platform | app |
| Smile.io | loyalty | app |
| Synctrack | shipping | app |
| TikTok Pixel | advertising | app |
| unpkg CDN | cdn | app |
| UpPromote Affiliate Marketing | platform | app |
| Yotpo | reviews | app |
Classification
Details
Findings (9)
Subscriptions are set to 'False' for a highly consumable product category (Nut Butter).
Implement a 'Subscribe & Save' model to increase Customer Lifetime Value (LTV) and predictable recurring revenue.
Cumulative Layout Shift (CLS) is 0.4627, significantly exceeding the Google 'Poor' threshold of 0.25.
Set explicit dimensions for images and ad containers to prevent layout jumps during page load.
Yotpo is installed as a tool, but the data reports 'Reviews: None'.
Ensure review widgets are properly integrated on product pages and that historical reviews are being indexed/displayed to build buyer confidence.
The store has a 1:1 ratio of products to collections (2000 each), suggesting a flat or automated architecture that dilutes SEO authority.
Consolidate products into logical, high-volume keyword collections (e.g., 'Gourmet Peanut Butter', 'Low Sugar Spreads') to improve crawlability and UX navigation.
Total page load time is 4732ms, likely exacerbated by a high image count (78) across only 8 sections.
Implement aggressive lazy loading and convert images to WebP format to reduce the weight of the 78 images detected.
No social media links are detected on the store.
Add links to Instagram and TikTok, especially given that TikTok Pixel is installed, to leverage user-generated content (UGC) and brand community.
No Buy Now, Pay Later (BNPL) options are available.
Add Affirm, Klarna, or Afterpay. While the average price is $19, these tools increase conversion rates on larger 'stock up' hauls that reach the $60 upper range.
The H1 and Description fields are empty.
Populate the H1 with a primary keyword (e.g., 'Handmade Small-Batch Nut Butters') and write a compelling Meta Description to improve Click-Through Rate (CTR) from Search Engine Results Pages (SERPs).
The theme name suggests ongoing issues or recent fixes specifically regarding out-of-stock product sorting.
Ensure 'Back in Stock' (which is installed) is prominently featured on OOS product pages to capture intent even when inventory is low.