Naked Nutrition - Nutrition With Nothing To Hide
Naked Nutrition offers a line of clean protein powders and workout supplements made with premium ingredients. They focus on transparency by avoiding artificial flavors, colors, and sweeteners.
Performance
Tech Stack (48)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts (Typekit) | performance | app |
| Afterpay | bnpl | app |
| Alia | popups | app |
| Amazon Ads | advertising | app |
| Analyzify | analytics | app |
| AppLovin Axon | advertising | app |
| Attentive | sms | app |
| Blockify | fraud | app |
| Cloudflare | cdn | app |
| Consentmo | consent | app |
| Customer First Focus | platform | app |
| Edgeme | platform | app |
| EdgeTag | cdp | app |
| Elevar | cdp | app |
| Fuego | analytics | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Govx | loyalty | app |
| Heatmap.com | heatmap | app |
| Intelligems | ab_testing | app |
| Judge.me | reviews | app |
| Keepcart | upsell | app |
| Klarna | bnpl | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| Microsoft Clarity | heatmap | app |
| NoFraud | fraud | app |
| Octane AI | popups | app |
| Okendo | reviews | app |
| PayPal | bnpl | app |
| Pinterest Tag | advertising | app |
| Re:amaze | support | app |
| Rivo | loyalty | app |
| Rockerbox | analytics | app |
| RoEye | analytics | app |
| Safeopt Cf | advertising | app |
| Shopify | platform | app |
| Signifyd | fraud | app |
| Synctrack | shipping | app |
| TikTok Pixel | advertising | app |
| Triple Whale | analytics | app |
| Twitter/X Pixel | advertising | app |
| Wunderkind | affiliate | app |
| Yottaa | performance | app |
Classification
Details
Findings (9)
The H1 header tag is empty.
Implement a keyword-rich H1 tag (e.g., 'Premium Protein & Supplements with Nothing to Hide') on the homepage to improve search engine indexing and accessibility compliance.
Subscriptions are listed as False in the store data.
For a consumable supplement brand, a 'Subscribe & Save' program is the single biggest lever for LTV. Implement a subscription model to capture recurring revenue.
Reviews are reported as 'None' despite both Judge.me and Junip being present in the tech stack.
Verify the integration of your review widgets. If tools are active but reviews aren't rendering, you are losing high-intent customers due to a lack of social proof.
The store is identified as Country: US, but the default currency is EUR.
Ensure geo-IP redirection or localization tools (Alia/GeoJS) are correctly defaulting to USD for US visitors to prevent price confusion and checkout friction.
The store has a 1:1 ratio of products to collections (38,000 each).
This suggests either an automated landing page strategy or a structural error. Audit collections to ensure they aren't diluting SEO authority or complicating site navigation.
No social media profile links were detected in the metadata.
Add links to Instagram and TikTok in the footer/header. For a brand with a community hashtag (#getnaked), visibility of social proof is essential for trust.
The average discount rate is only 2%.
With a heavy ad stack (Google, Meta, Amazon Ads), a 2% discount is likely too low to maximize new customer acquisition. Test a '10% off first order' hook to increase signup rates.
Largest Contentful Paint (LCP) is missing (Nonems).
This typically indicates a tracking failure or a significant delay in the first meaningful paint. Optimize your hero images and reduce render-blocking JavaScript to ensure a fast 'perceived' load time.
The homepage consists of only 5 sections.
Expand the homepage to include educational content about 'Naked' ingredients, certifications (Non-GMO, etc.), and 'How to Use' sections to increase time-on-site and purchase confidence.