NAADAM | 100% Cashmere Clothing & Accessories
NAADAM offers luxury 100% cashmere clothing and accessories for men and women. They focus on responsible sourcing and production to preserve the nomadic lifestyle in Mongolia.
Performance
Tech Stack (44)
| Tool | Category | Detection |
|---|---|---|
| Addshoppers | personalization | app |
| Adobe Fonts (Typekit) | performance | app |
| Amazon Ads | advertising | app |
| AppLovin Axon | advertising | app |
| Attentive | sms | app |
| Awin | affiliate | app |
| Checkmate | shipping | app |
| CJ Affiliate | advertising | app |
| Cloudflare | cdn | app |
| Consentmo | consent | app |
| Criteo | advertising | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Infrastructure | platform | app |
| Intelligems | ab_testing | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | app |
| MNTN | advertising | app |
| Northbeam | analytics | app |
| Nosto | recommendations | app |
| OneTrust | consent | app |
| PayPal | bnpl | app |
| PebblePost | advertising | app |
| Pinterest Tag | advertising | app |
| Postscript | sms | app |
| Rakuten | advertising | app |
| Rakuten Advertising | advertising | app |
| Redo | post_purchase | app |
| Retention.com | advertising | app |
| RoEye | analytics | app |
| SafeOpt | advertising | app |
| Sentry | error_monitoring | app |
| ShareASale | advertising | app |
| Shdid | platform | app |
| Shopify | platform | app |
| TikTok Pixel | advertising | app |
| tvScientific | advertising | app |
| UpSellit | upsell | app |
| Yotpo | reviews | app |
| Yotpo Loyalty | loyalty | app |
| YouTube Embed | video_commerce | app |
Classification
Details
Findings (8)
The page load time is 12,432ms, which is significantly higher than the LCP of 696ms.
Audit and consolidate the tech stack of 52+ tools. The massive gap between LCP and PageLoad indicates that third-party scripts are blocking the main thread long after the primary content is visible.
No review provider is detected and the review count is zero.
Implement a luxury-focused review platform (like Okendo or Junip) to build trust. For high-ticket items (Avg $242), social proof is a critical driver for overcoming price resistance.
The store ships to 168 countries but only supports 0 additional languages (English-only).
Deploy localized versions of the site for top-performing international markets. Relying on English for 168 countries leads to significant drop-offs in non-English speaking regions.
There is a 1:1 ratio between products (1000) and collections (1000).
Audit the collection structure to consolidate redundant categories. A 1:1 ratio suggests poor internal linking and an over-fragmented site architecture that dilutes SEO authority.
Both Attentive and Postscript are installed in the marketing stack.
Consolidate to a single SMS provider. Running two competing SMS platforms increases the risk of double-messaging customers and adds unnecessary script weight.
The average discount rate is 17% on an average price of $242.
Utilize the installed 'intelligems' tool to test price elasticity and reduce the reliance on site-wide discounting, which can erode the 'luxury' perception of the brand.
Google Analytics Universal Analytics (UA) is still active despite being deprecated.
Fully migrate to GA4 and remove the UA scripts to reduce page weight and ensure clean data attribution.
Subscription functionality is not enabled.
Launch a 'Cashmere Care' subscription (e.g., cedar balls, specialized detergent) or a membership model to capitalize on the 1000+ SKU catalog and drive repeat purchases.