MOSCOT is a historic New York City-based eyewear brand specializing in high-quality optical frames and sunglasses. They blend a downtown NYC aesthetic with over a century of expertise to provide timeless eyewear designs.
Performance
Tech Stack (36)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts (Typekit) | performance | app |
| Amazon Ads | advertising | app |
| Attentive | sms | app |
| Bugsnag | error_monitoring | app |
| Cloudflare | cdn | app |
| Direct Ip | platform | app |
| Global-e | international | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Intelligems | ab_testing | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| Microsoft Clarity | heatmap | app |
| MNTN | advertising | app |
| Mountain Optimize | performance | app |
| Northbeam | analytics | app |
| OneTrust | consent | app |
| PayPal | bnpl | app |
| Pinterest Tag | advertising | app |
| Rebuy | upsell | app |
| RudderStack | cdp | app |
| Segment | analytics | app |
| Sentry | error_monitoring | app |
| Shopify | platform | app |
| TikTok Pixel | advertising | app |
| Truevault | consent | app |
| unpkg CDN | cdn | app |
| Xandr (Microsoft) | advertising | app |
| Yotpo | reviews | app |
| YouTube Embed | video_commerce | app |
| Zendesk | support | app |
Classification
Details
Findings (7)
Largest Contentful Paint (LCP) is 3688ms, which is above the 'Good' threshold of 2500ms.
Optimize the 322 images detected on the page and audit the 39 third-party scripts to reduce main-thread blocking time.
No Buy Now, Pay Later (BNPL) provider is detected despite a high average order value (AOV) of $335.
Integrate a BNPL solution like Affirm, Klarna, or Afterpay to reduce price friction for high-ticket eyewear ($690 max price).
The data reports 'Reviews: None' despite Yotpo being present in the marketing stack.
Ensure the Yotpo review widget is correctly implemented and visible on product pages to leverage social proof for luxury goods.
The store reports 108,000 products and 108,000 collections, which is extremely high for a boutique eyewear brand.
Audit the Shopify catalog structure; this often indicates a misconfiguration where every variant or tag is being treated as a unique product/collection, which can cause SEO cannibalization and site speed issues.
The H1 tag is strictly brand-focused ('MOSCOT NYC SINCE 1915') and lacks descriptive keywords.
Update the H1 to include high-intent keywords such as 'Luxury Eyewear' or 'Handcrafted Glasses' to improve organic search ranking.
The site uses both Segment and Rudderstack simultaneously, along with Northbeam and GTM.
Consolidate the data layer. Running multiple Customer Data Platforms (CDPs) increases client-side weight and can lead to data attribution discrepancies.
Subscriptions are disabled despite the store selling consumables and accessories (LENS, TINT, ACCESSORIES).
Consider a subscription model for lens cleaning kits or recurring accessory replacements to increase Customer Lifetime Value (LTV).