Moroccanoil | Global Leader in Argan Oil-Infused Beauty
Performance
Tech Stack (32)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| Attentive | sms | pixel |
| bambuser | unknown | app |
| Cloudflare | cdn | app |
| fairing | analytics | pixel |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| littledata | analytics | pixel |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | pixel |
| onetrust | consent | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| quizkit | personalization | pixel |
| rakuten | advertising | app |
| Rakuten Advertising | advertising | pixel |
| Shopify | platform | app |
| signifyd | fraud | app |
| Snapchat Pixel | advertising | pixel |
| TikTok Pixel | advertising | pixel |
| Trade Desk | advertising | app |
| visually | optimization | app |
| Visually Io | ab_testing | app |
| wknd | platform | app |
| wunderkind | advertising | app |
| Yotpo | reviews | app |
| Yotpo Loyalty | loyalty | app |
| youtube | video | app |
Classification
Details
Findings (7)
The H1 tag is currently empty.
Implement a keyword-rich H1 tag on the homepage (e.g., 'Moroccanoil: Luxury Argan Oil-Infused Hair & Body Care') to improve search engine indexing and relevance.
No Buy Now, Pay Later (BNPL) providers are detected.
Integrate a BNPL service like Affirm, Klarna, or Afterpay. With a price range up to $320 and an average order value of $49, offering installments can significantly increase conversion rates and AOV.
The store supports 40 languages but only ships to 1 country (US).
Leverage the existing localization (40 languages) by expanding shipping capabilities to international markets. Alternatively, use a cross-border solution like Global-e to match the localized content with purchasing ability.
No review provider or review data is detected in the store's metadata.
Integrate a review platform (e.g., Yotpo, Okendo, or Bazaarvoice) to display customer ratings and testimonials, which are critical for high-end beauty brand trust.
The store is running 44 third-party tools, contributing to a PageLoad time of 4694ms.
Perform a tag audit to consolidate or remove redundant tools. For example, multiple instances of GTM and similar analytics tools (Northbeam, Triple Whale, Littledata) may be causing script execution bottlenecks.
A brand with 1000 products and a heavy marketing stack is running on the 'standard' Shopify plan.
Upgrade to Shopify Plus to unlock higher API rate limits, checkout extensibility, and lower transaction fees, which is standard for high-volume DTC brands with this level of complexity.
The discount rate is reported at 0%.
While maintaining luxury positioning, consider a non-monetary or first-purchase incentive (e.g., 'Gift with Purchase' or 'Free Shipping on First Order') to improve the efficiency of the Klaviyo/Attentive capture forms.