Jewelry by Moon Magic | Quality Gemstone Jewelry | Browse 300+ Designs
Moon Magic specializes in ethically sourced gemstone jewelry, featuring a wide variety of moonstone, opal, rose quartz, and raw crystals. They offer a diverse range of necklaces, rings, and bracelets designed for those who appreciate natural stones.
Performance
Tech Stack (43)
| Tool | Category | Detection |
|---|---|---|
| accessiBe | accessibility | app |
| Adobe Fonts (Typekit) | performance | app |
| Affirm | bnpl | app |
| Alia | popups | app |
| Alocdn | cdn | app |
| Amazon Ads | advertising | app |
| Amplitude | analytics | app |
| Bunny Fonts | cdn | app |
| Cloudflare | cdn | app |
| Forter | fraud | app |
| GoAffPro | affiliate | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Gorgias | support | app |
| Growave | reviews | app |
| Heap Analytics | analytics | app |
| Intelligems | ab_testing | app |
| Ip Api | personalization | app |
| ipify | analytics | app |
| Klaviyo | app | |
| Klevu | search | app |
| LiveIntent | advertising | app |
| LiveRamp | cdp | app |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| Microsoft Clarity | heatmap | app |
| Pandectes | consent | app |
| PayPal | bnpl | app |
| Pinterest Tag | advertising | app |
| Returngo | shipping | app |
| Searchanise | search | app |
| Sentry | error_monitoring | app |
| Shogun | page_builder | app |
| Shopify | platform | app |
| Snapchat Pixel | advertising | app |
| TikTok Pixel | advertising | app |
| Triple Whale | analytics | app |
| Usbrowserspeed | analytics | app |
| Yotpo | reviews | app |
| Yotpo SMS (SMSBump) | sms | app |
| YouTube Embed | video_commerce | app |
Classification
Details
Findings (9)
The homepage is missing a primary H1 heading tag.
Implement a keyword-rich H1 tag that aligns with the store's value proposition (e.g., 'Authentic Moonstone & Gemstone Jewelry') to improve SEO ranking.
No social media profile links are present in the store metadata.
Add links to Instagram, TikTok, and Pinterest. For jewelry brands, visual social proof is critical for building trust and verifying 'Genuine' claims.
Okendo is installed as a tool, but the store reports zero reviews in the data feed.
Investigate if the Okendo widget is correctly firing or if reviews are suppressed. A jewelry store with 6,000 products and no visible reviews is a major conversion blocker.
The store has 6,000 collections for 6,000 products, a 1:1 ratio.
Audit the collection structure. A 1:1 ratio suggests a 'tag-as-collection' strategy that creates massive amounts of thin content/duplicate pages, which can lead to Google indexing issues.
PageLoad time is 3.9s despite an extremely fast 40ms TTFB.
The gap between TTFB and PageLoad suggests the 53 third-party tools are choking the browser's main thread. Perform a script audit to remove redundant trackers (e.g., both Amplitude and Heap are present).
The store has a 100% discount rate across its entire inventory.
While high-pressure sales (Energy Sale 2.0) drive urgency, a 100% discount rate on all items can devalue the 'Quality Gemstone' brand positioning. Test a 'Full Price' luxury collection to increase brand equity.
Subscriptions are currently set to False.
Introduce a jewelry care subscription or a 'Gemstone of the Month' club to increase LTV (Lifetime Value), especially given the $133 AOV.
The store supports 42 languages but only ships to 39 countries.
Ensure that the 3 additional languages (likely regional variants) have clear messaging regarding shipping restrictions to avoid CX friction at checkout.
GTM is listed in tools but the GTM status is 'none'.
Check the GTM container implementation. It appears the script is present in the head but not properly initialized or is being blocked by other scripts (like accessibe or forter).