Shop Vintage Outfits // Vintage Style Clothing // ModCloth™
ModCloth offers a curated selection of women's clothing featuring unique vintage-inspired styles and original prints. They specialize in reimagining classic silhouettes to empower women's fashion.
Performance
Tech Stack (41)
| Tool | Category | Detection |
|---|---|---|
| Addshoppers | personalization | app |
| Amazon Ads | advertising | app |
| Backinstock | app | |
| Blackcrow | personalization | app |
| Black Crow AI | ab_testing | app |
| Cj | advertising | app |
| CJ Affiliate | advertising | app |
| Cloudflare | cdn | app |
| Consentmo | consent | app |
| Elevar | cdp | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | app |
| Impact | advertising | app |
| Infrastructure | platform | app |
| Klarna | bnpl | app |
| Loop Returns | returns | app |
| Mczbf | analytics | app |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| Microsoft Clarity | heatmap | app |
| Omnisend | app | |
| OneTrust | consent | app |
| PayPal | bnpl | app |
| Pinterest Tag | advertising | app |
| Rebuy | upsell | app |
| Saasler | advertising | app |
| SafeOpt | advertising | app |
| Shopify | platform | app |
| SMSBump (Yotpo) | sms | app |
| Snapchat Pixel | advertising | app |
| Swym Wishlist Plus | upsell | app |
| TikTok Pixel | advertising | app |
| Triple Whale | analytics | app |
| UserWay | accessibility | app |
| Yotpo | reviews | app |
| Yotpo Loyalty | loyalty | app |
| Yotpo SMS (SMSBump) | sms | app |
| YouTube Embed | video_commerce | app |
Classification
Details
Findings (9)
The Cumulative Layout Shift (CLS) is 2.0369, which is significantly higher than the Google-recommended threshold of 0.1.
Identify the cause of layout shifts, likely from late-loading images or marketing scripts, and set explicit height/width attributes for containers to stabilize the page during load.
There is no review provider identified and review count is zero, despite a large catalog of 2000+ products.
Implement a review platform like Okendo or Yotpo to collect and display UGC (User Generated Content), which is vital for a vintage-style clothing brand.
The primary H1 tag is empty on the current theme/page.
Add a keyword-rich H1 tag such as 'Vintage Style Women’s Clothing' to the homepage to improve search engine indexing and relevance.
The store has a 39% average discount rate across the catalog.
Evaluate the impact of heavy discounting on brand equity. Shift toward value-add incentives or a loyalty program to reduce reliance on slash-pricing.
The store ships to 207 countries but only supports 1 language (English) and 1 currency (USD) by default.
Enable Shopify Markets to offer local currency pricing and translate the site into top-performing international languages to reduce cart abandonment for global users.
No social media profile links were detected in the store data.
Add visible links to Instagram, Pinterest, and TikTok to the footer to build community trust and showcase the 'Vintage Outfits' branding.
The store is loading 48 different third-party tools/scripts, contributing to a 4s+ page load time.
Audit tools like 'addshoppers', 'black_crow_ai', and 'liveintent'. Consolidate redundant pixels and use a script manager to defer non-essential marketing tags.
The data reports 0 sections, suggesting the theme may be a legacy layout or not using OS 2.0 features effectively.
Migrate to a modern Shopify Online Store 2.0 theme structure to allow for 'Sections Everywhere', enabling the marketing team to build high-conversion landing pages without developers.
Product types listed are almost exclusively accessories (bracelets, earrings), yet the branding focus is 'Vintage Outfits' and 'Clothing'.
Verify that the main clothing categories are correctly tagged and indexed in the site navigation, as the current top-level data suggests a heavy skew toward low-ASP accessories.