Luxury meets contemporary - MOD Lighting
Sells high-end contemporary and luxury lighting fixtures for residential and commercial spaces.
Performance
Tech Stack (40)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts (Typekit) | performance | app |
| Afterpay | bnpl | app |
| Alocdn | cdn | app |
| AppLovin Axon | advertising | app |
| Cloudflare | cdn | app |
| Contentsquare | heatmap | app |
| Convert | ab_testing | app |
| Convert Experiments | ab_testing | app |
| Cylindo | performance | app |
| Elevar | cdp | app |
| Forter | fraud | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| GRIN | affiliate | app |
| Hotjar | heatmap | app |
| Infrastructure | platform | app |
| Ip Api | personalization | app |
| Klarna | bnpl | app |
| Klaviyo | app | |
| LiveIntent | advertising | app |
| LiveRamp | cdp | app |
| Mailchimp | app | |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| Okendo | reviews | app |
| OneTrust | consent | app |
| Pinterest Tag | advertising | app |
| Retention.com | advertising | app |
| RoEye | analytics | app |
| Sanity | platform | app |
| Sentry | error_monitoring | app |
| Shopify | platform | app |
| Taboola Pixel | advertising | app |
| Triple Whale | analytics | app |
| Usbrowserspeed | analytics | app |
| Xp2023 Pixel | advertising | app |
| Yotpo SMS (SMSBump) | sms | app |
| YouTube Embed | video_commerce | app |
Classification
Details
Findings (9)
The H1 tag is set to 'Most Popular' instead of a keyword-rich brand or category descriptor.
Update the H1 to include primary keywords like 'Luxury Contemporary Lighting' to improve organic search relevance.
PageLoad time is 3186ms, which is significantly slower than the LCP (592ms) and TTFB (32ms).
Investigate the high image count (315) and the 58 third-party scripts. Implement lazy loading for images and audit GTM for redundant or heavy scripts.
The store is on Shopify Plus but shows 0 languages and 0 shipping countries.
Leverage Shopify Markets to enable international shipping and localized currencies, especially given the 'Luxury' positioning which has global appeal.
No social links (Instagram, Pinterest, Facebook) were detected in the store metadata.
Integrate social media links in the footer and header. For a luxury lighting brand, Pinterest and Instagram are critical for visual discovery and social validation.
The Okendo tool is installed, but the data reports 'Reviews: None'.
Ensure Okendo widgets are correctly implemented on product pages and that the review request flow is active in Klaviyo.
PostPilot is installed, indicating a sophisticated offline marketing strategy.
Ensure PostPilot is synced with Klaviyo segments to send 'win-back' postcards or VIP catalogs to high-LTV customers who haven't purchased in 60+ days.
The meta description field is empty.
Write a compelling meta description (150-160 characters) that highlights 'luxury lighting', 'contemporary design', and 'free shipping' to improve CTR from SERPs.
While Klaviyo is used for email, there is no dedicated SMS marketing tool (like Attentive or Postscript) or active SMS capture signal.
Enable Klaviyo SMS or integrate a dedicated provider to capture high-intent mobile traffic, which typically converts at a higher rate for luxury goods.
Cylindo is installed, which is a high-end 3D/AR visualization tool.
Ensure AR 'View in Room' features are prominent on mobile product pages to reduce returns and increase buyer confidence in large furniture/lighting items.