Matcha Green Tea Powder | Authentic Matcha Tea | Matcha.com
The store specializes in authentic matcha green tea powder and loose leaf teas. They offer a variety of matcha grades and accessories to serve health-conscious tea enthusiasts.
Performance
Tech Stack (35)
| Tool | Category | Detection |
|---|---|---|
| 9GTB | advertising | app |
| Accessibly | accessibility | app |
| Adobe Fonts (Typekit) | performance | app |
| Cloudflare | cdn | app |
| Elfsight | page_builder | app |
| Forter | fraud | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Gorgias | support | app |
| GRIN | affiliate | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| Microsoft Clarity | heatmap | app |
| MNTN | advertising | app |
| Mountain Optimize | performance | app |
| Okendo | reviews | app |
| PayPal | bnpl | app |
| Pinterest Tag | advertising | app |
| Printful | performance | app |
| PushOwl | sms | app |
| Rebuy | upsell | app |
| Recharge | subscriptions | app |
| Refersion | affiliate | app |
| Retention.com | advertising | app |
| Rockerbox | analytics | app |
| Safeopt Cf | advertising | app |
| Shogun | page_builder | app |
| Shopify | platform | app |
| Smile.io | loyalty | app |
| Snapchat Pixel | advertising | app |
| Triple Whale | analytics | app |
| YouTube Embed | video_commerce | app |
Classification
Details
Findings (9)
The store sells matcha, a high-frequency consumable product, but subscriptions are currently disabled.
Implement a recurring subscription model (e.g., via Recharge or Skio) to increase Customer Lifetime Value (LTV) and predictable revenue.
The site has Okendo installed (per tool list) but reports 0 reviews, indicating a configuration error or lack of displayed social proof.
Audit the Okendo integration to ensure review stars and widgets are visible on product and collection pages to build buyer confidence.
No social media profiles are linked to the store, which is highly unusual for a modern DTC brand and hurts brand authenticity.
Add links to Instagram, TikTok, and Facebook in the footer to showcase community engagement and brand lifestyle.
The store sells premium items up to $298.00 but does not offer Buy Now, Pay Later (BNPL) options.
Integrate Shop Pay Installments, Affirm, or Klarna to reduce price friction for higher-AOV bundles and accessories.
The store is running 60 different third-party tools/scripts, contributing to a PageLoad time of 3.3s despite an extremely fast 11ms TTFB.
Conduct a script audit to remove redundant tracking pixels or apps (e.g., both 'accessibe' and 'accessibly' appear to be present).
There is a 1:1 ratio of products to collections (2000 of each), suggesting a technical error or an automated SEO strategy that creates duplicate content.
Consolidate collections into logical categories to improve crawl budget and user navigation.
The average discount rate is only 4%, which may be too low to effectively convert new visitors or compete in the aggressive tea/supplement space.
Test a 'Welcome' offer of 10-15% via the existing Klaviyo forms to increase first-time conversion rates.
The H1 tag is simply the domain name 'Matcha.com' rather than a keyword-rich descriptor.
Change the H1 to something like 'Premium Ceremonial Matcha Green Tea' to improve organic ranking for core keywords.
The store's default currency is CAD while the primary country is listed as US.
Ensure Shopify Markets is configured to auto-detect and display USD for US visitors to avoid checkout price confusion.