Mantis sells smart dry fire training systems and related aids for firearms, targeting shooters looking to improve accuracy and marksmanship through app-guided feedback and practice.
Performance
Tech Stack (38)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts (Typekit) | performance | app |
| Aloha | platform | app |
| Arttrk | advertising | app |
| Aspnet Cdn | cdn | app |
| AvantLink | affiliate | app |
| Cloudflare | cdn | app |
| Contentsquare | heatmap | app |
| Convert Experiments | ab_testing | app |
| Crazyegg | analytics | app |
| Crazy Egg | heatmap | app |
| Expertvoice | reviews | app |
| Freshchat | support | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Govx | loyalty | app |
| Hotjar | heatmap | app |
| Infrastructure | platform | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| LiveIntent | advertising | app |
| LiveRamp | cdp | app |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| Microsoft Clarity | heatmap | app |
| PayPal | bnpl | app |
| POWr | page_builder | app |
| Rebuy | upsell | app |
| Searchanise | search | app |
| Shopify | platform | app |
| Simpli.fi | advertising | app |
| Triple Whale | analytics | app |
| Twitter/X Pixel | advertising | app |
| Usbrowserspeed | analytics | app |
| VWO (Visual Website Optimizer) | ab_testing | app |
| YouTube Embed | video_commerce | app |
Classification
Details
Findings (9)
The page load time is extremely high at 13,783ms (13.7 seconds), which significantly exceeds the e-commerce standard of <3 seconds.
Conduct a script audit to remove or defer the 52 identified tools. Prioritize consolidating redundant analytics and session recording tools.
There is significant overlap in session recording and heatmap tools, including Hotjar, Microsoft Clarity, Crazy Egg, and ContentSquare. This bloats the DOM and slows down the browser main thread.
Standardize on a single session recording tool (e.g., Microsoft Clarity for free insights or ContentSquare for enterprise-level data) and remove the others.
The homepage is missing a primary H1 tag, which is a critical SEO ranking factor and accessibility requirement.
Add a descriptive H1 tag containing primary keywords such as 'Mantis Firearm Training Systems' to the hero section.
Despite an average price of $173 and high-ticket items reaching $17,000, there are no Buy Now, Pay Later (BNPL) options available.
Integrate Affirm, Klarna, or Shop Pay Installments to increase conversion rates on high-ticket training systems.
The store has both Okendo and Junip installed (redundant review apps), yet the data reports zero reviews found.
Choose one review provider, ensure the integration is properly displaying star ratings on product and collection pages, and migrate all historical data to the active tool.
The store only supports one currency (USD) and ships to only 2 countries, limiting growth in large firearm/sporting markets like the EU, UK, or Australia.
Enable Shopify Markets to support local currencies and expand shipping zones to relevant international regions.
The store offers products like 'courses' and 'accessories' but has no subscription functionality enabled.
Implement a subscription model for consumables or recurring training courses to increase Customer Lifetime Value (LTV).
Vendor names are inconsistent, specifically the duplication of 'Mantis' and 'Mantis ' (with a trailing space).
Perform a bulk update on product vendor fields to ensure data consistency for filtering and reporting.
The ratio of products to collections is 1:1 (1000 products, 1000 collections), suggesting automated collection creation which often leads to thin content and duplicate SEO issues.
Audit collection strategy to ensure collections represent meaningful categories rather than individual products; use canonical tags to prevent index bloating.