Mad Hippie | Skincare, Sunscreen & Cosmetics | Natural, Organic Beauty
Mad Hippie offers a range of natural, organic skincare and cosmetics featuring active-rich formulas. They specialize in clean beauty products that are free from animal ingredients, parabens, and synthetic dyes.
Performance
Tech Stack (24)
| Tool | Category | Detection |
|---|---|---|
| 506io | analytics | app |
| Adobe Fonts (Typekit) | performance | app |
| Cloudflare | cdn | app |
| Convert Experiments | ab_testing | app |
| Eg Auto Add | upsell | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Judge.me | reviews | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Clarity | heatmap | app |
| OneTrust | consent | app |
| PayPal | bnpl | app |
| Pinterest Tag | advertising | app |
| Quizkit | personalization | app |
| Refersion | affiliate | app |
| Shopify | platform | app |
| TikTok Pixel | advertising | app |
| The Trade Desk | advertising | app |
| tvScientific | advertising | app |
| Vibe | advertising | app |
| Vimeo | video_commerce | app |
Classification
Details
Findings (8)
The store does not offer subscription options for its products.
Implement a 'Subscribe & Save' program (e.g., via Recharge or Shopify Subscriptions) to increase Customer Lifetime Value (LTV) for consumable skincare products.
No social media links are detected in the store's metadata.
Integrate links to Instagram, TikTok, and Facebook to leverage social proof and build community trust.
The H1 tag contains CSS code for logo dimensions instead of descriptive text.
Replace the CSS in the H1 tag with descriptive, keyword-rich text (e.g., 'Natural & Organic Skincare') to improve search rankings and accessibility.
Largest Contentful Paint (LCP) is 2884ms, which exceeds the Google 'Good' threshold of 2500ms.
Optimize and compress hero images, implement lazy loading for non-critical assets, and ensure the main banner is prioritized for faster rendering.
The store supports 0 additional languages and only ships to 12 countries despite being on Shopify Plus.
Utilize Shopify Markets to enable multi-language support and expand international shipping reach to tap into global demand for clean beauty.
The average discount rate is 28%, which is relatively high for a premium natural brand.
Audit discount strategies to ensure margins are protected; consider shifting towards 'gift with purchase' or loyalty-based rewards instead of heavy sitewide discounting.
Review data is missing/not displaying despite Judge.me being listed in the tech stack.
Ensure Judge.me widgets are correctly installed and visible on product and collection pages to provide essential social proof.
Both 'google_tag_manager' and 'gtm' are listed as active tools, along with 'google_analytics' and 'google_analytics_4'.
Consolidate tracking into a single GTM container and ensure GA4 is the primary measurement tool to prevent data skewing and reduce script bloat.