Mac Duggal offers a wide range of high-end dresses and gowns, specializing in red carpet, gala, and cocktail attire. They serve women and children looking for elegant, milestone-moment apparel.
Performance
Tech Stack (36)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts (Typekit) | performance | app |
| Amazon Ads | advertising | app |
| Attentive | sms | app |
| Cloudflare | cdn | app |
| Consentmo | consent | app |
| Direct Ip | platform | app |
| Edgeme | platform | app |
| Global-e | international | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Gorgias | support | app |
| Instafeed | popups | app |
| Klaviyo | app | |
| Loop Returns | returns | app |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| Microsoft Clarity | heatmap | app |
| Minmaxify | upsell | app |
| MNTN | advertising | app |
| Mountain Optimize | performance | app |
| NoFraud | fraud | app |
| Northbeam | analytics | app |
| Pandectes | consent | app |
| PayPal | bnpl | app |
| Pinterest Tag | advertising | app |
| Rakuten | advertising | app |
| Rakuten Advertising | advertising | app |
| Segment | analytics | app |
| Sentry | error_monitoring | app |
| Shopify | platform | app |
| Signifyd | fraud | app |
| Stamped.io | reviews | app |
| TikTok Pixel | advertising | app |
| Xandr (Microsoft) | advertising | app |
Classification
Details
Findings (8)
The store has a high Average Order Value (AOV) of $497 and a price ceiling of $2498, but no Buy Now Pay Later (BNPL) solution is detected.
Integrate a BNPL provider like Affirm, Klarna, or Afterpay to increase conversion on high-ticket items by offering flexible payment options.
PageLoad time is extremely high at over 18 seconds, despite a fast Time to First Byte (TTFB).
Perform a deep audit of the 39 third-party tools and 124 images. Implement lazy loading, image compression, and remove redundant or heavy scripts that are blocking the main thread.
The data indicates zero reviews are present on the site, even though 'stamped' (a review provider) is installed in the tech stack.
Enable and showcase customer reviews on product pages (PDPs) to build trust, as social proof is critical for luxury occasionwear where fit and quality are concerns.
The primary H1 tag is 'Occasionwear, Refined', which is brand-focused but lacks high-volume, category-specific keywords.
Update the H1 to include high-intent keywords such as 'Designer Evening Gowns' or 'Occasion Dresses' to improve organic search ranking.
The site is running 39 distinct tools, including multiple attribution and tracking platforms (Northbeam, Segment, GTM, Meta, Google, TikTok, Pinterest, Xandr, Rakuten).
Consolidate tracking through a server-side solution or Segment to reduce the browser-side execution load, which is likely contributing to the 18s page load.
The store has 1000 collections for only 2000 products, resulting in an extremely low products-per-collection ratio (2:1).
Simplify the navigation and collection structure. This level of fragmentation suggests a confusing user journey and potential choice paralysis.
The store uses Global-e and supports 29 languages and 199 countries, indicating a strong international footprint.
Ensure that localized currency and duties are displayed early in the funnel (e.g., on PDPs) rather than just at checkout to maximize the 199-country reach.
The site uses 'futura-pt' and 'Inter', creating a modern luxury aesthetic, but the page load metrics suggest font loading may be unoptimized.
Ensure fonts are preloaded and use 'font-display: swap' to prevent layout shifts and improve perceived performance.