Lovers is an established DTC brand specializing in sex toys, adult toys, and lingerie, aiming to be a favorite adult store in the US by offering a wide range of products both online and in physical stores, emphasizing discreet shopping.
Performance
Tech Stack (56)
Recent Changes (9)
Classification
Details
Findings (8)
Reviews are reported as 'None' despite the presence of Yotpo in the marketing stack.
Correctly integrate and display Yotpo review widgets on product pages to build trust, especially critical in the adult toy category.
Total PageLoad is 5719ms while TTFB is very fast at 115ms, indicating the delay is caused by heavy front-end assets.
Optimize the 155 images detected and audit the 34 third-party tools to defer or remove non-critical scripts.
Subscriptions are disabled despite selling high-frequency consumables like lubes and cleaners.
Implement a 'Subscribe & Save' model for product types like 'Body Care' and 'Bath & Body' to increase LTV.
The store only ships to 2 countries and supports 0 additional languages despite being on the Shopify Plus plan.
Utilize Shopify Markets to expand shipping reach and add multi-language support (e.g., Spanish) to capture broader demographics.
The primary H1 'Your Favorite Adult Store In The US' is too generic for high-intent SEO.
Update H1 to include primary keywords like 'Sex Toys, Adult Toys & Lingerie' to align with the Page Title and improve rankings.
The Facebook link uses a raw profile ID instead of a branded vanity URL.
Claim and use a vanity URL (e.g., facebook.com/LoversStores) to improve brand professionalism and trust.
There are 1000 collections for only 2000 products, suggesting many collections are 'thin'.
Consolidate 'thin' collections to improve navigation UX and strengthen the SEO authority of parent category pages.
Only Klarna is implemented for buy-now-pay-later.
Add Afterpay or Affirm to provide more choice for customers, particularly for higher-ticket items in the $400+ range.