Liforme sells high-performance, planet-friendly yoga mats and equipment, positioning itself as an innovative and inspiring brand for the global yoga community.
Performance
Tech Stack (56)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| aftership | shipping | app |
| AppLovin Axon | advertising | pixel |
| Automizely / AfterShip Email | app | |
| awin | advertising | pixel |
| brandswap | other | app |
| Cloudflare | cdn | app |
| cookieyes | consent | app |
| fairing | analytics | pixel |
| fivetran | analytics | pixel |
| github | other | app |
| goaffpro | loyalty | pixel |
| other | app | |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Hulk Form Builder | page_builder | app |
| Instagram Embed | other | app |
| kenshoo | other | app |
| Klaviyo | app | |
| langshop | optimization | app |
| loomi | other | app |
| Mention Me | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| mulwi | other | app |
| northbeam | advertising | pixel |
| onetrust | consent | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| rakuten | advertising | app |
| Rakuten Advertising | advertising | pixel |
| Reddit Pixel | advertising | pixel |
| replo | page_builder | pixel |
| returngo | shipping | app |
| Return Go | other | app |
| RevenueHunt (Shop Quiz) | personalization | app |
| roeye | advertising | app |
| sciencebehindecommerce | affiliate | app |
| Sentry | analytics | app |
| shipzip | shipping | app |
| Shopify | platform | app |
| Snapchat Pixel | advertising | pixel |
| Taboola Pixel | advertising | app |
| TikTok Pixel | advertising | pixel |
| trackingmore | shipping | app |
| Triple Whale | analytics | pixel |
| videowise | video_commerce | app |
| visually | optimization | app |
| Visually Io | ab_testing | app |
| yieldify | personalization | app |
| Yotpo | reviews | app |
| youtube | video | app |
| zenaps | other | app |
| Zipchat Ai | other | app |
Recent Changes (9)
Classification
Details
Findings (8)
The H1 tag is empty on the analyzed page.
Implement a clear, keyword-rich H1 tag (e.g., 'The World's Best Alignment Yoga Mats') to improve search engine indexing and accessibility.
Largest Contentful Paint (LCP) is 3192ms and total Page Load is 6685ms.
Optimize image assets and audit the third-party script load (43 tools detected) to bring LCP under the 2.5s 'Good' threshold and improve mobile user experience.
No review provider or review data was detected.
Integrate a reviews platform (e.g., Okendo or Junip) to showcase social proof. For a high-performance brand like Liforme, customer testimonials are critical for justifying premium price points.
No Buy Now Pay Later (BNPL) options like Klarna, Affirm, or Afterpay are detected.
Add a BNPL provider at checkout and on product pages to reduce price friction and increase AOV for premium yoga equipment.
The site is running 43 different third-party tools and 15 web pixels.
Conduct a tag audit to remove redundant or unused scripts. High tool counts correlate with the slow 6.6s page load time observed.
Subscription functionality is currently disabled.
Introduce a subscription model for consumables like yoga mat cleaners or frequent replacement items to increase Customer Lifetime Value (LTV).
Videowise is installed but the page load and LCP are lagging.
Ensure video content is lazy-loaded or hosted via a high-performance CDN to prevent the 'Videowise' tool from further degrading the LCP.
Both Northbeam and Triple Whale are active on the store.
Verify if both expensive attribution platforms are necessary. Consolidation could save operational costs and reduce script weight on the front end.