
Latico Leathers | Full Grain Leather Handbags
Latico Leathers is an established DTC brand specializing in handcrafted full-grain leather handbags known for their timeless style and durability, targeting discerning customers who appreciate quality craftsmanship.
Performance
Tech Stack (70)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| aisiteanalytics | other | app |
| alia | pixel | |
| AppLovin Axon | advertising | pixel |
| Aspnet Cdn | cdn | app |
| Attentive | sms | app |
| Cal Com | other | app |
| calendly | support | app |
| Cloudflare | cdn | app |
| Config Security (Cookie Consent) | consent | app |
| edgetag | advertising | app |
| Example Placeholder | other | app |
| fairing | analytics | pixel |
| formtoro | other | app |
| forter | fraud | app |
| glopal | other | app |
| other | app | |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| heatmap | heatmap | app |
| heatmapcore | heatmap | app |
| impact | advertising | app |
| Impact Radius | advertising | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| Instant Page | performance | app |
| intelligems | ab_testing | app |
| ipify | analytics | app |
| jotform | other | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| liveintent | advertising | app |
| liveramp | advertising | app |
| loomi | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| Microsoft Clarity | heatmap | app |
| Octane AI | personalization | app |
| Okendo | reviews | app |
| onetrust | consent | app |
| optymyze | other | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| pwztag | other | app |
| recaptcha | fraud | app |
| Reddit Pixel | advertising | pixel |
| redo | shipping | app |
| replo | page_builder | pixel |
| Retention Com | app | |
| saasler | popups | pixel |
| Safeopt Cf | advertising | app |
| searchanise | search | pixel |
| Sentry | analytics | app |
| Shogun | page_builder | pixel |
| shopflo | other | app |
| Shopify | platform | app |
| Snapchat Pixel | advertising | pixel |
| solvedata | other | app |
| storeify | other | app |
| swym | other | app |
| TikTok Pixel | advertising | app |
| Triple Whale | analytics | app |
| usbrowserspeed | analytics | app |
| visually | optimization | app |
| Visually Io | ab_testing | app |
| wunderkind | advertising | app |
| Xray Mm Uxrv | other | app |
| youtube | video | app |
Recent Changes (13)
Classification
Details
Findings (8)
No Buy Now, Pay Later (BNPL) providers are detected.
Integrate Shop Pay Installments, Affirm, or Klarna. With an average order value (AOV) of $208 and products priced up to $435, BNPL is critical for increasing conversion rates and accessibility.
There is a massive discrepancy between the Largest Contentful Paint (552ms) and the total Page Load time (6931ms).
Audit and consolidate the 47 installed tools. The fast TTFB and LCP suggest the server and initial render are optimized, but the 6.9s total load time indicates heavy JavaScript execution from third-party apps is stalling the browser.
The store is set to AUD currency while the primary country is listed as US.
Ensure multi-currency is correctly configured via Shopify Markets to default to USD for US visitors. Displaying AUD to a US audience will cause price confusion and cart abandonment.
Okendo is installed in the tool stack, but 'Reviews: None' is reported in the data.
Verify the Okendo widget implementation. For a high-end 'handmade full grain leather' brand, visible social proof is the most important trust factor. If reviews exist, they are not being indexed or displayed correctly.
There is a 1:1 ratio of products to collections (2000 products and 2000 collections).
Restructure the collection hierarchy. A 1:1 ratio suggests either 'orphan' collections or an automated collection for every product, which dilutes SEO authority, creates thin content issues, and complicates site navigation.
The stack includes Attentive, Klaviyo, Retention.com, and SafeOpt.
Coordinate the frequency of reach-outs between Klaviyo/Attentive and the anonymous visitor recovery tools (Retention.com/SafeOpt). Over-messaging the same user through multiple recovery channels can damage brand equity for a premium leather brand.
The site uses both Replo and Shogun (two different page builders) alongside the main theme.
Standardize on one page builder. Running both Shogun and Replo simultaneously increases code weight, complicates the DOM structure, and is a likely contributor to the slow 6.9s page load.
The store uses 're:do' as a vendor and has 'package_protection' and 'return' as product types.
Ensure the value proposition of 'package protection' is clearly communicated in the cart to avoid it being perceived as a 'hidden fee,' which can trigger bounce at the final checkout step.