LAKE | The Softest Pajamas Imaginable®. Womens' Sleepwear & Loungewear
Performance
Tech Stack (52)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| AppLovin Axon | advertising | app |
| Attentive | sms | pixel |
| Bold Metrics | other | app |
| Cj Affiliate | advertising | app |
| cookieyes | consent | app |
| Drop A Hint | other | app |
| elevar | analytics | app |
| Fast Fonts | performance | app |
| fontdeck | other | app |
| FullStory | heatmap | app |
| getangler | other | app |
| globo | other | app |
| other | app | |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| impact | advertising | app |
| Impact Radius | advertising | app |
| Instagram Embed | other | app |
| Klaviyo | app | |
| listrak | pixel | |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| Microsoft Clarity | heatmap | app |
| northbeam | advertising | app |
| nosto | personalization | app |
| Okendo | reviews | app |
| onetrust | consent | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | app |
| powerfulform | other | app |
| Powerful Form Builder | page_builder | app |
| recaptcha | fraud | app |
| Rise Ai | payments | app |
| Sentry | analytics | app |
| shareasale | advertising | pixel |
| Shopify | platform | app |
| Shopify Apps Store | other | app |
| shoplift | ab_testing | pixel |
| Shoplift Ai | other | app |
| Snapchat Pixel | advertising | pixel |
| swym | other | pixel |
| TikTok Pixel | advertising | pixel |
| The Trade Desk | advertising | app |
| Twitter/X Pixel | advertising | pixel |
| unpkg CDN | cdn | app |
| wknd | platform | app |
| wunderkind | advertising | app |
| zonos | shipping | app |
Classification
Details
Findings (8)
The total PageLoad time is 7149ms, which is significantly high despite a very fast TTFB (58ms) and LCP (556ms).
Audit and prune the 52 integrated tools. The massive gap between TTFB and PageLoad suggests the browser is bottlenecked by the execution of heavy third-party JavaScript and redundant tracking scripts.
The store lists Okendo in its marketing stack, yet 'Reviews: None' is reported in the data.
Verify the Okendo widget integration. Social proof is critical for premium sleepwear ($116 avg price); if reviews exist but aren't displaying, it represents a major conversion leak.
The site is running two separate Google Tag Manager containers (GTM-T3JQ5LLM and GTM-PGMZZZX).
Consolidate all tracking into a single GTM container. Dual containers increase network overhead, risk duplicate data firing, and complicate the debugging of marketing tags.
The primary H1 tag is 'It Takes Two', which is campaign-focused rather than keyword-focused.
Update the H1 to include descriptive keywords like 'Soft Pima Cotton Pajamas' or 'Women's Loungewear' to improve search engine relevance for the homepage.
Subscription functionality is currently disabled (False).
Launch a subscription model or 'Pajama of the Month' club. Given the 'perfect gift' positioning and repeat-purchase nature of sleepwear, subscriptions could significantly increase LTV.
Free shipping is offered at $75, but the average product price is $116.
A/B test a higher free shipping threshold (e.g., $150). Since most core sets already exceed $75, the current threshold doesn't effectively incentivize customers to add a second item to the cart.
The store supports 0 additional languages and ships to only 17 countries.
Utilize Shopify Markets to add multi-language support and expand shipping to more international regions to capture global demand for Pima cotton products.
Three separate BNPL providers are active: Shop Pay, Klarna, and Afterpay.
Consolidate to 1 or 2 BNPL providers. Running 3 different services adds unnecessary script weight and can create choice paralysis/friction during the checkout process.