Kotn | Sustainable Clothing & Home Decor. Quality, Comfort, Ethics.
Kotn is a direct-to-consumer brand offering sustainable clothing and home decor, primarily made from 100% Egyptian cotton, focused on quality, comfort, and ethical production with a mission to fund new schools.
Performance
Tech Stack (20)
| Tool | Category | Detection |
|---|---|---|
| accessibe | accessibility | app |
| Adobe Fonts | cdn | app |
| Amplitude | analytics | app |
| Cloudflare | cdn | app |
| contentsquare | heatmap | app |
| Google Fonts | cdn | app |
| Gorgias | support | app |
| hubspot | crm | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| km0trk | other | app |
| LinkedIn Pixel | advertising | pixel |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| monday | other | app |
| osano | consent | app |
| Pinterest Tag | advertising | app |
| sanity | platform | app |
| Shopify | platform | app |
| TikTok Pixel | advertising | pixel |
Classification
Details
Findings (9)
Data shows 0 products and 0 collections currently indexed on a live Shopify Plus store.
Investigate Shopify catalog sync, collection rules, or headless API routes to ensure products are discoverable and indexed for search/navigation.
No third-party review provider (e.g., Okendo, Yotpo, Judge.me) is detected in the tool stack.
Implement a review collection platform to leverage social proof, especially for 'Quality' and 'Comfort' value propositions.
Buy Now Pay Later (BNPL) options like Klarna, Afterpay, or Affirm are not detected.
Integrate a BNPL solution to increase Average Order Value (AOV) and conversion rates, particularly for the 'Home Decor' segment.
The store shows 0 languages and 0 shipping countries configured despite being on Shopify Plus.
Configure Shopify Markets to enable international selling, multi-currency, and localized content for global reach.
PageLoad time is 4364ms while TTFB is only 34ms, indicating significant client-side bloat.
Audit and consolidate the heavy analytics stack (Amplitude, Heap, Contentsquare) and review third-party scripts to reduce main-thread blocking.
No subscription logic or recurring billing tool is detected for 'quality basics'.
Launch a subscription program for essential basics (socks, tees, underwear) to drive recurring revenue and customer LTV.
Primary H1 'The Home Collection' is too narrow compared to the broad brand title focusing on clothing and sustainability.
Update the home page H1 to reflect the core 'Sustainable Clothing & Basics' brand identity to improve keyword relevance for organic search.
Has web pixels is False, despite multiple pixel tools (TikTok, Meta, LinkedIn) being active.
Migrate tracking to the Shopify Web Pixels API (Customer Events) for better privacy compliance and improved browser performance.
TikTok pixel is installed for tracking, but there is no link to a TikTok profile in the social links.
Ensure the TikTok brand profile is linked in the footer to close the loop on organic and paid social efforts.