Knockaround® | Affordable Sunglasses from San Diego
Knockaround is an established San Diego-based DTC brand specializing in affordable, classically styled sunglasses for a wide range of customers, emphasizing quality and variety.
Performance
Tech Stack (41)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| Afterpay | bnpl | app |
| backinstock | app | |
| Bigsur Ai | other | app |
| Cloudflare | cdn | app |
| Google Ads | advertising | app |
| Google Ajax Libraries | other | app |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Maps | other | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| govx | payments | app |
| heatmap | heatmap | app |
| LinkedIn Pixel | advertising | pixel |
| Loop Returns | shipping | app |
| LoyaltyLion | loyalty | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| Microsoft Clarity | heatmap | app |
| mntn | advertising | pixel |
| Mountain Optimize | heatmap | app |
| Negate Bot Protection | security | app |
| Okendo | reviews | app |
| osano | consent | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Purple Dot | other | app |
| Rebuy | upsell | app |
| saasler | popups | pixel |
| Safeopt Cf | advertising | app |
| Seo Manager | seo | app |
| Shopify | platform | app |
| shoplift | ab_testing | pixel |
| Snapchat Pixel | advertising | pixel |
| Taboola Pixel | advertising | pixel |
| TikTok Pixel | advertising | pixel |
| videowise | video_commerce | pixel |
| visually | optimization | app |
| Visually Io | ab_testing | app |
| youtube | video | app |
Classification
Details
Findings (9)
While LCP is healthy at 1308ms, the total PageLoad time is 13,677ms (13.6 seconds).
Conduct a script audit of the 49 installed tools. The discrepancy between LCP and PageLoad suggests heavy post-load JavaScript execution that is likely blocking the main thread and delaying time-to-interactivity.
The primary H1 tag is recorded as 'KnockaroundKnockaround'.
Correct the H1 implementation to prevent duplicate text rendering. This is likely caused by a theme conflict between a mobile/desktop logo or a hidden accessibility label being concatenated into the H1.
The store has a 58% discount rate with an average price of $66.
With a starting price point of $28 but an average price of $66, the 58% discount rate suggests a heavy reliance on 'always-on' sales. Transition toward value-based bundling (using the installed Rebuy tool) or loyalty-based rewards to protect brand equity.
The store has exactly 1,000 products and 1,000 collections.
Audit the collection structure. A 1:1 ratio of products to collections suggests significant SEO 'thin content' issues or a misconfiguration where individual product pages are being mirrored as collection pages, which dilutes crawl budget and authority.
Okendo is installed in the tech stack, but the data reports 'Reviews: None'.
Verify the integration of Okendo widgets on Product Detail Pages (PDPs). If reviews exist but aren't being picked up or displayed, you are missing a critical conversion driver for an 'affordable' brand where quality validation is key.
The store ships to 174 countries but supports 0 additional languages (English only).
Enable Shopify Markets and utilize 'Translate & Adapt' to localize the experience for high-traffic non-US regions. Shipping to 174 countries without local currency/language support results in high bounce rates at checkout.
Subscriptions are not enabled (False).
Implement a 'Replenishment' or 'Replacement' club. Given the 'affordable' positioning and the high-loss nature of sunglasses/towels, a subscription model for recurring replacements or 'Mystery Pair' of the month would increase LTV.
The store is running 49 different third-party tools and 10 web pixels.
Consolidate tracking. Running Meta, Microsoft, Pinterest, LinkedIn, Google, MNTN, and two different affiliate networks (Awin, CJ) simultaneously contributes to the 13s page load time. Use Shopify’s native Web Pixels API to offload script processing.
Free shipping is offered over $50, but core products ('Quality shades') start at $28.
The 'starting at $28' price point is significantly below the $50 free shipping threshold. Use the installed Rebuy tool to trigger an 'Add to reach free shipping' upsell in the cart specifically for customers with a single pair of $28 shades.