
Kizik: The World's Best Hands-Free, Slip On Shoes
Performance
Tech Stack (55)
| Tool | Category | Detection |
|---|---|---|
| 506io | analytics | app |
| Adobe Fonts | cdn | app |
| Afterpay | bnpl | app |
| Amazon Ads | advertising | app |
| AppLovin Axon | advertising | pixel |
| aspire | loyalty | pixel |
| Attentive | sms | app |
| backinstock | app | |
| Cloudflare | cdn | app |
| edgetag | advertising | app |
| elevar | analytics | app |
| gladly | other | app |
| Global E | payments | app |
| go2sdk | analytics | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| govx | payments | app |
| heatmap | heatmap | app |
| Infrastructure | platform | app |
| intelligems | ab_testing | pixel |
| Klaviyo | app | |
| LinkedIn Pixel | advertising | pixel |
| liveintent | advertising | app |
| liveramp | advertising | app |
| Mailchimp | pixel | |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| narvar | shipping | pixel |
| northbeam | advertising | app |
| Octane AI | personalization | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Postscript | sms | app |
| ReConvert | upsell | app |
| redo | shipping | app |
| replo | page_builder | pixel |
| saasler | popups | pixel |
| sharpspring | other | app |
| Shogun | page_builder | pixel |
| Shopify | platform | app |
| Shopify Product Reviews | other | app |
| shopmy | loyalty | app |
| Sitemap Noindex Pro | seo | app |
| Stamped.io | reviews | app |
| Trade Desk | advertising | app |
| Triple Whale | analytics | pixel |
| Twitter/X Pixel | advertising | pixel |
| veritone | analytics | app |
| wunderkind | advertising | app |
| Xp2023 Pixel | advertising | pixel |
| Yahoo Ads | advertising | app |
| youtube | video | app |
Classification
Details
Findings (8)
Largest Contentful Paint is 3308ms, which is above the 2500ms threshold for a 'Good' Core Web Vitals score.
Optimize the hero image delivery by using modern formats like WebP or AVIF and ensure the primary image is not being lazy-loaded.
No review provider is detected despite the store being on a Shopify Plus plan with a large catalog.
Integrate a review platform (e.g., Okendo, Yotpo, or Stamped) to display star ratings and customer photos, which are critical for conversion in the footwear category.
The data shows an identical count of products (109,000) and collections (109,000).
Audit the collection creation logic. A 1:1 product-to-collection ratio suggests automated bloat that can lead to SEO crawl budget waste and internal link dilution.
The primary H1 tag is simply the brand name 'Kizik'.
Update the H1 to include high-volume keywords such as 'Kizik: Hands-Free Slip-On Shoes' to better align with search intent for 'hands-free shoes'.
Total PageLoad time is 6880ms, significantly higher than the industry standard for high-converting DTC sites.
Audit the 80 tools currently loading on the frontend. Specifically, check for redundant trackers or apps that are no longer in use.
The average discount rate is 18%, which may indicate a heavy reliance on promotional pricing to drive sales.
Leverage Intelligems (detected in stack) to A/B test price increases or reduced discounting to protect margins while maintaining conversion.
The store is still loading Google Analytics Universal Analytics (UA) alongside GA4.
Remove the legacy UA code to reduce the number of external scripts being executed in the browser.
The store has 11 active web pixels, which can impact client-side performance.
Consolidate tracking through Elevar (detected in stack) using a server-side GTM container to move processing off the user's browser.