
Kith
Kith is an established global lifestyle brand and retailer offering a highly curated selection of premium apparel, footwear, sneakers, and accessories for men, women, and kids, featuring their own Kith brand alongside exclusive collaborations and other high-end vendors.
Performance
Tech Stack (46)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| accessibe | accessibility | app |
| Adobe Fonts | cdn | app |
| Amplitude | analytics | app |
| Aspnet Cdn | cdn | app |
| Bunny Fonts | cdn | app |
| calendly | support | app |
| Cloudflare | cdn | app |
| datagrail | consent | app |
| Db Ip | other | app |
| freegeoip | other | app |
| geolizr | other | app |
| Global E | payments | pixel |
| other | app | |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| heatmap | heatmap | app |
| heatmapcore | heatmap | app |
| Impact Radius | advertising | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| ipapi | other | app |
| ipinfo | other | app |
| ipstack | other | app |
| Kiwi Sizing | personalization | app |
| Klaviyo | app | |
| Lovely App | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| onetrust | consent | app |
| PayPal | payments | app |
| searchanise | search | pixel |
| Sentry | analytics | app |
| Shopify | platform | app |
| shoplift | ab_testing | pixel |
| Shoplift Ai | other | app |
| Snapchat Pixel | advertising | pixel |
| swym | other | app |
| TikTok Pixel | advertising | app |
| vimeo | other | app |
| youtube | video | app |
Recent Changes (15)
Classification
Details
Findings (7)
No social media profile links were found in the site data.
Integrate links to Instagram, Twitter, and TikTok in the footer to capitalize on Kith's significant brand community and provide social validation for new visitors.
The Large Contentful Paint (LCP) is 4192ms, which is significantly higher than the Google recommended threshold of 2500ms.
Optimize the loading priority of the hero element, compress the 135 detected images using modern formats like WebP or AVIF, and ensure that render-blocking third-party scripts from the 34 installed tools are deferred.
No product review provider or individual reviews were detected, despite a large catalog of 13,000 products.
Implement a premium review platform (e.g., Okendo or Yotpo) to capture and display customer feedback, which is essential for building trust in a high-AOV ($256) environment.
The homepage does not contain a detected H1 tag.
Add a single, descriptive H1 tag (e.g., 'Kith | Premium Streetwear, Footwear & Lifestyle') to provide clear context to search engines and improve keyword rankings.
The site is loading 34 different tools/trackers, which is likely contributing to the 5636ms PageLoad time.
Perform a script audit to remove redundant or unused applications (e.g., checking if multiple analytics tools like Amplitude, Heap, and Google Analytics are all necessary) and consolidate tracking via GTM.
The meta description is excessively long and consists of a repetitive list of keywords rather than a readable summary.
Rewrite the meta description to be under 160 characters, focusing on a clear brand value proposition and a call to action to improve Click-Through Rate (CTR) from Search Engine Results Pages (SERPs).
135 images are detected on the page, which is very high for a standard homepage.
Implement aggressive lazy loading and ensure that images are served in responsive sizes to prevent downloading high-resolution assets on mobile devices.