Jones Road Beauty - Clean No-Makeup Makeup

The H1 tag is currently empty.

Implement a keyword-rich H1 tag on the homepage (e.g., 'Jones Road Beauty: Clean, No-Makeup Makeup') to improve search engine indexing and relevance.

Subscriptions are not active despite the brand selling high-frequency consumable beauty products like mascara and lip gloss.

Launch a 'Subscribe & Save' program to increase Customer Lifetime Value (LTV) and ensure predictable recurring revenue for replenishment items.

No social media links were detected in the store data.

Add links to Instagram, TikTok, and YouTube in the footer. For a beauty brand, social proof and community content are critical for building trust and showing product application.

The data reports zero reviews, although the review provider Junip is installed as a tool.

Ensure Junip widgets are correctly integrated and visible on product pages. If reviews exist, ensure they are being indexed; if not, initiate a post-purchase review collection flow via Klaviyo/Junip.

The store ships to 33 countries but only supports 0 (presumably only English) languages.

Use Shopify Markets to enable localized languages for top-shipping international destinations to improve conversion rates for non-English speakers.

There are 253 images being loaded for only 5 sections on the page.

Audit the page for hidden elements, excessive hover images, or unoptimized carousels. While CWV is currently good, such a high image count can lead to performance degradation on slower mobile connections.

Both Attentive and Postscript are installed in the marketing stack.

Consolidate to a single SMS platform to reduce app costs, prevent redundant messaging to the same customer, and centralize attribution data.