JENNY BIRD | Fashion and Fine Jewelry for Women
JENNY BIRD is a direct-to-consumer brand specializing in fashion and fine jewelry for women, distinguished by celebrity endorsements and accessible pricing.
Performance
Tech Stack (45)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| Afterpay | bnpl | app |
| Attentive | sms | app |
| Cloudflare | cdn | app |
| dashsocial | other | app |
| edgetag | advertising | app |
| Esc Size Guide | other | app |
| Global E | payments | pixel |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Hotjar | heatmap | pixel |
| intelligems | ab_testing | app |
| Klaviyo | app | |
| Loox | reviews | app |
| Meta Pixel (Facebook) | advertising | pixel |
| northbeam | advertising | pixel |
| nosto | personalization | app |
| Octane AI | personalization | app |
| Okendo | reviews | app |
| Omni Commerce | other | app |
| PageFly | page_builder | app |
| pandectes | consent | app |
| PayPal | payments | app |
| pdq | platform | app |
| Pinterest Tag | advertising | pixel |
| Postscript | sms | app |
| replo | page_builder | pixel |
| Rise Ai | payments | app |
| saasler | popups | pixel |
| Safeopt Cf | advertising | app |
| Shopify | platform | app |
| Shopify Product Reviews | other | app |
| shopmy | loyalty | app |
| tapcart | platform | app |
| TikTok Pixel | advertising | pixel |
| tolstoy | other | app |
| Trade Desk | advertising | app |
| Triple Whale | analytics | pixel |
| trkn | advertising | app |
| unpkg CDN | cdn | app |
| Venn Apps | other | app |
| wunderkind | advertising | app |
Recent Changes (1)
Classification
Details
Findings (8)
The store is running 63 different tools/scripts, contributing to a PageLoad time of 4750ms despite a fast TTFB (28ms).
Conduct a third-party script audit. Consolidate overlapping tools (specifically in analytics and reviews) and use a Tag Manager for asynchronous loading or move to server-side tracking to improve the 4.7s load time.
The site has code for Loox, Okendo, and Judge.me simultaneously installed.
Choose one primary review provider and remove the scripts for the others. Multiple review widgets create DOM bloat and can cause layout shift or script conflicts.
Redundant analytics tracking including Google Analytics, GA4, Heap, Amplitude, Northbeam, and Contentsquare.
Consolidate to a single source of truth (e.g., GA4 + Northbeam for attribution). Each additional tracker increases CPU idle time and slows down the mobile user experience.
The data reports 'Social links: none'. For a fashion brand claiming celebrity fans, the lack of linked social channels is a major trust gap.
Integrate and link Instagram, TikTok, and Pinterest profiles in the footer and/or header to validate the 'loved by celebs' claim and drive community engagement.
The store has a 1:1 ratio of products to collections (1000 products, 1000 collections).
Audit the collection structure. A 1:1 ratio suggests either 'hidden' collections used for technical purposes or extreme over-categorization which dilutes SEO authority and confuses site navigation.
The H1 tag is 'JENNY BIRD US', which is functional but lacks descriptive value or brand positioning.
Optimize the H1 to include high-value keywords like 'Designer Jewelry' or 'Fine Fashion Jewelry' to improve both SEO and immediate brand recognition for new visitors.
The store is on a 'standard' Shopify plan despite managing 1000 products, international shipping to 232 countries, and an enterprise-level tool stack.
Upgrade to Shopify Plus. The transaction fee savings alone on an average order value of $174 with this complexity likely justify the cost, and it would unlock Checkout Extensibility for better conversion optimization.
Three review providers are installed, yet the 'Reviews' data point shows 'None'.
Verify the widget implementation. If tools like Okendo or Loox are active but no reviews are detected/visible, it indicates a critical failure in displaying social proof on product pages.