Jeni's Ice Creams
Jeni's Ice Creams sells premium, artisanal ice cream and related merchandise online, offering nationwide delivery, gift options, and a pint club for ice cream lovers, alongside their physical scoop shops and grocery presence.
Performance
Tech Stack (34)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| AdRoll | advertising | app |
| adxcel | advertising | app |
| Cloudflare | cdn | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | pixel |
| Google Fonts | cdn | app |
| Google Optimize | other | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Hotjar | heatmap | app |
| Hulk Form Builder | page_builder | app |
| intelligems | ab_testing | app |
| Klaviyo | app | |
| Linkedin Insight | advertising | app |
| LinkedIn Pixel | advertising | pixel |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| mntn | advertising | pixel |
| Mountain Optimize | heatmap | app |
| onetrust | consent | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Rebuy | upsell | app |
| Reddit Pixel | advertising | pixel |
| saasler | popups | pixel |
| shareasale | advertising | pixel |
| Shopify | platform | app |
| simplifi | advertising | app |
| TikTok Pixel | advertising | pixel |
| upfluence | other | app |
| vimeo | other | app |
| Yotpo | reviews | app |
Recent Changes (1)
Classification
Details
Findings (8)
The H1 tag is currently empty.
Implement a descriptive H1 tag on the homepage, such as 'Jeni's Splendid Ice Creams | Nationwide Delivery', to improve search engine indexing and relevance.
No review provider or customer reviews were detected in the store data.
Integrate a review platform (e.g., Okendo, Yotpo, or Stamped) to showcase customer feedback, which is critical for food and beverage trust-building.
Total PageLoad time is 5.8s, which is significantly higher than the LCP and TTFB metrics.
Conduct a script audit of the 45 detected tools. Remove unused pixels or legacy trackers (e.g., both GA4 and UA are present) to reduce main-thread execution time.
No Buy Now, Pay Later (BNPL) options are currently active.
Enable Shop Pay Installments or Affirm, particularly for high-ticket bundles and Pint Club subscriptions, which reach up to $759.
No social media profile links were detected in the store metadata.
Ensure Instagram and TikTok links are prominent in the footer and header to leverage Jeni's strong visual brand identity and community.
The CSS is defaulting to system UI and generic sans-serif fonts rather than brand-specific typography.
Correctly implement the detected Adobe or Google fonts in the CSS declaration to ensure a premium, consistent brand experience across all devices.
The store ships to 3 countries but offers 0 additional language localizations.
Use Shopify Markets to enable localized subfolders or languages for the specific international regions served to improve global conversion rates.
The current discount rate is 0%, and while Klaviyo is installed, there is no evidence of a promotional incentive in the metadata.
Test a 'Welcome Offer' or 'Bundle and Save' incentive via the existing Klaviyo/Rebuy stack to lower the barrier to entry for new customers.