Japanese Taste | Bring The Best Of Japan To Your Home
Japanese Taste is an established DTC brand offering a wide array of curated premium products from Japan, including groceries, snacks, cosmetics, homeware, and stationery, shipped conveniently to customers across 36 countries.
Performance
Tech Stack (26)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| appmate | personalization | app |
| Cloudflare | cdn | app |
| Customer Fields | crm | app |
| Geoip Js | other | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Hulk Form Builder | page_builder | app |
| Klaviyo | app | |
| LoyaltyLion | loyalty | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | pixel |
| nosto | personalization | app |
| Okendo | reviews | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Reddit Pixel | advertising | pixel |
| Safeopt Cf | advertising | app |
| Shopify | platform | app |
| Snapchat Pixel | advertising | pixel |
| TikTok Pixel | advertising | pixel |
| Wishlist King | loyalty | app |
| wonderment | other | pixel |
| youtube | video | app |
Classification
Details
Findings (9)
The H1 tag is 'Japanese TasteJapanese Taste', suggesting a redundancy issue where the brand name is repeated or the logo alt text is being appended to the heading.
Ensure the H1 is unique and descriptive (e.g., 'Japanese Taste: Premium Groceries & Cosmetics From Japan') to improve SEO and accessibility.
No Buy Now, Pay Later (BNPL) providers like Affirm, Klarna, or Afterpay are detected.
Implement a BNPL solution to reduce price friction for higher-ticket items ($299 range) and improve overall conversion rates.
The store uses Klaviyo for email and forms but lacks a dedicated SMS marketing tool or evidence of SMS capture.
Enable Klaviyo SMS or integrate a dedicated provider like Attentive/Postscript to capture mobile traffic and drive high-intent revenue.
Okendo is installed as the review provider, but zero reviews are reported in the store data.
Audit the Okendo integration to ensure review widgets are properly loading and visible to users, as missing social proof severely impacts trust.
Google Tag Manager is detected in the toolset, but the specific GTM status flag is 'none'.
Verify the GTM container installation; a misconfigured GTM can lead to data gaps in Google Ads and Analytics.
Total page load time is 4352ms, which exceeds the recommended 3-second threshold for e-commerce stores.
Optimize the delivery of the 91 images and audit the impact of the 30 third-party tools to reduce blocking time.
The average discount rate is only 2%, which is unusually low for a massive catalog of 2,000 products.
Introduce bundle-and-save offers or volume discounts to increase the current $27 Average Order Value (AOV).
The store is on a standard Shopify plan despite managing a large catalog (2000 products, 1000 collections) and complex international shipping (36 countries).
Assess a move to Shopify Plus to leverage advanced automation (Flow/Launchpad) and reduced transaction fees for international scale.
Subscriptions are marked as 'True' but the specific provider is not identified in the subscription data field.
Ensure the subscription provider (likely Appmate) is correctly integrated with the theme to prevent checkout drop-off for recurring orders.