Hudson Valley Seed Company is a values-driven DTC brand selling heirloom and open-pollinated garden seeds, along with beautiful garden-themed contemporary art, emphasizing responsible seed production and stewardship.
Performance
Tech Stack (40)
| Tool | Category | Detection |
|---|---|---|
| accessibe | accessibility | app |
| Accessibility Spark | accessibility | app |
| Adobe Fonts | cdn | app |
| Bootstrap CDN | cdn | app |
| Cloudflare | cdn | app |
| Evey Events | other | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Maps | other | app |
| Google Tag Manager | analytics | pixel |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| ipify | analytics | app |
| jQuery CDN | cdn | app |
| jsDelivr CDN | cdn | app |
| Judge.me | reviews | app |
| Klaviyo | app | |
| littledata | analytics | pixel |
| Loox | reviews | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| momentjs | other | app |
| onetrust | consent | app |
| PageFly | page_builder | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| renderbetter | other | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| Storepickup Admin | other | app |
| swym | other | app |
| Swym Wishlist Plus | other | app |
| TikTok Pixel | advertising | pixel |
| Upcharge Fees | other | app |
| vimeo | other | app |
| wiser | optimization | pixel |
| youtube | video | app |
Recent Changes (15)
Classification
Details
Findings (10)
The primary H1 tag is empty or not detected on the page.
Implement a descriptive H1 tag containing primary keywords like 'Heirloom Seeds' or 'Artistic Garden Seeds' to improve search ranking relevance.
Largest Contentful Paint (LCP) is 4244ms, significantly above the 2500ms 'Good' threshold.
Optimize large assets and prioritize the loading of the hero image; consider lazy loading non-critical images lower in the 16 sections.
Cumulative Layout Shift (CLS) is 1.8066, which is extremely high (the 'Poor' threshold starts at 0.25).
Set explicit width and height attributes on images and ad containers to prevent page jumping during load.
Subscription functionality is disabled/absent despite selling consumable products (seeds).
Implement a 'Subscribe & Save' model to increase Customer Lifetime Value (LTV) for seasonal gardeners and recurring supply needs.
Both Judge.me and Loox tools are installed, but the store reports 0 active reviews.
Verify review widget implementation; duplicate review apps can cause script conflicts and performance drag. Choose one provider and ensure widgets are visible on PDPs.
No Buy Now Pay Later options are available for higher-priced items.
Add a BNPL provider like Shop Pay Installments or Affirm to increase conversion on higher-ticket items (up to $289.50) and fine art.
The store only supports one language and ships to only two countries.
Evaluate expansion into additional English-speaking or garden-heavy markets if seed regulations allow, or at least localize for the two shipping destinations.
35 third-party tools are installed, likely contributing to the 4052ms page load time.
Conduct an app audit to remove redundant or unused scripts (e.g., dual review apps, multiple CDNs) to improve Core Web Vitals.
The page contains 16 sections and 80 images, creating a heavy data load for mobile users.
Reduce the number of homepage sections or implement conditional loading for mobile to improve the 4.2s LCP.
Average discount rate is only 5%.
A 5% discount is often insufficient to drive 'first-purchase' urgency in Klaviyo welcome flows; consider testing a 10-15% discount for lead capture.