Rowan provides hypoallergenic, nickel-free earrings and professional piercing services performed by licensed nurses. They cater to children, teenagers, and adults with sensitive ears.
Performance
Tech Stack (44)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| accessibe | accessibility | app |
| Acuity Scheduling | other | app |
| Adobe Fonts | cdn | app |
| Amplitude | analytics | app |
| awin | advertising | app |
| Bundler — Product Bundles | upsell | app |
| Bunny Fonts | cdn | app |
| Cj Affiliate | advertising | app |
| Cloudflare | cdn | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Ajax Libraries | other | app |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | pixel |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| Impact Radius | advertising | app |
| Instafeed | social_proof | app |
| Instagram Embed | other | app |
| ketch | other | app |
| Klaviyo | app | |
| LinkedIn Pixel | advertising | pixel |
| Loop Returns | shipping | app |
| Meta Pixel (Facebook) | advertising | pixel |
| narvar | shipping | pixel |
| Nice Bundler | upsell | app |
| Okendo | reviews | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Rebuy | upsell | app |
| roeye | advertising | app |
| Safeopt Cf | advertising | app |
| shareasale | advertising | pixel |
| Shopify | platform | app |
| Snapchat Pixel | advertising | pixel |
| swym | other | pixel |
| TikTok Pixel | advertising | app |
| unpkg CDN | cdn | app |
| userway | accessibility | app |
| youtube | video | app |
Recent Changes (4)
Classification
Details
Findings (10)
The H1 tag is reported as empty in the site data.
Implement a keyword-rich H1 tag on the homepage (e.g., 'Hypoallergenic Earrings & Professional Piercing') to improve search engine indexing and relevance.
Okendo is listed in the marketing stack, but the reviews field is empty with no provider detected.
Verify the Okendo widget integration on PDPs and the homepage. Ensure that star ratings are syncing correctly to the storefront to leverage social proof.
No Buy Now, Pay Later (BNPL) providers (like Affirm, Klarna, or Afterpay) are detected.
With a maximum price point of $400 and an average of $65, adding a BNPL option can increase AOV and conversion rates for higher-end jewelry sets.
The store only supports 1 language and ships exclusively to 1 country (US).
Enable Shopify Markets to support international shipping and localized currency, targeting growth in CA, UK, and AU where 'hypoallergenic' jewelry demand is high.
Subscriptions are disabled.
Introduce a 'Jewelry Care' or 'Earring of the Month' subscription model using an app like Recharge or Skio to build recurring revenue and LTV.
Social links are provided only for Facebook and Instagram.
Add links to TikTok and Pinterest profiles. Pinterest is highly effective for jewelry discovery, and TikTok is critical for the 'teenager' demographic mentioned in the meta description.
Product types include both 'Cuff' and 'Cuffs' as separate categories.
Standardize product types to single, consistent terms (e.g., 'Ear Cuffs') to prevent filter fragmentation and improve SEO keyword clustering.
42 different tools/trackers are being loaded.
Audit the marketing stack for redundancy. Specifically, investigate why multiple analytics platforms (GA4, UA, Heap, Amplitude) are all firing simultaneously, as this can degrade mobile performance.
The site uses accessiBe for accessibility.
Ensure manual WCAG audits are conducted. Overlays can sometimes interfere with screen readers, and rely on 'corrective' rather than 'native' accessibility.
Both Narvar and Loop Returns are installed.
Consolidate or clarify the workflow between Narvar (tracking) and Loop (returns) to ensure customers aren't confused by dual portals for order management.