Harper Wilde | Comfortable Everyday Bras & Underwear

No Buy Now, Pay Later (BNPL) providers are detected in the marketing stack.

Integrate Affirm, Afterpay, or Klarna to increase Average Order Value (AOV) and conversion rates, particularly for the $200 price point products/bundles.

Subscriptions are currently disabled or not implemented.

Implement a subscription model (e.g., via Recharge or Shopify Subscriptions) for replenishable items like underwear to increase Customer Lifetime Value (LTV).

No social media links are detected in the store's metadata.

Add links to Instagram, TikTok, and Pinterest in the footer to build brand authority and provide social proof to new visitors.

The page load time is 4550ms, which is slow despite a very fast TTFB (54ms) and LCP (964ms).

Conduct a script audit to prune unused third-party tools. With 65 tools active, the 'standard' Shopify plan may be struggling with client-side execution overhead.

In a high-return category (bras), no specialized sizing or fit quiz tools (like Fit Analytics or Presize) are detected.

Implement a Fit Quiz to help customers find the correct size, which is critical for reducing return rates in the intimate apparel category.

The store only ships to 4 countries and lacks multi-language support.

Expand international shipping and use Shopify Markets to offer localized currency and language options to capture broader market share.

Judge.me is installed as a tool, but the store data reports 'Reviews: None'.

Verify the Judge.me widget implementation to ensure ratings are correctly displaying on Product Detail Pages (PDPs), as apparel relies heavily on review sentiment.

The primary H1 tag is purely promotional ('20% off every. single. thing.'), and the discount rate is reported at 99%.

Ensure the brand's 'Designed to be forgotten' value proposition isn't being completely overshadowed by price-based marketing, which can erode brand equity over time.