Gold & Silver Pawn Shop is the official online store for the famed business from the TV show "Pawn Stars," specializing in expertly curated rare collectibles, art, and memorabilia for fans and collectors.
Performance
Tech Stack (33)
| Tool | Category | Detection |
|---|---|---|
| 506io | analytics | app |
| Adobe Fonts | cdn | app |
| Attentive | sms | pixel |
| avada | app | |
| Avada Accessibility | accessibility | app |
| Captain App | other | app |
| Cc Platform | other | app |
| cdnfonts | cdn | app |
| Cloudflare | cdn | app |
| Eg Auto Add | upsell | app |
| Google Ajax Libraries | other | app |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Hotjar | heatmap | app |
| Impact Radius | advertising | app |
| Instagram Embed | other | app |
| ipify | analytics | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| PayPal | payments | app |
| Postscript | sms | app |
| Sea Accessibility | other | app |
| servicify | other | app |
| Shopify | platform | app |
| signifyd | fraud | app |
| TikTok Pixel | advertising | pixel |
| Twitter/X Pixel | advertising | pixel |
| Twitter Widgets | other | app |
| unpkg CDN | cdn | app |
| youtube | video | app |
Recent Changes (2)
Classification
Details
Findings (8)
The store has an average product price of $2,022 and items priced up to $135,000, but no Buy Now Pay Later (BNPL) tools are installed.
Integrate a high-ticket BNPL solution like Affirm or Shop Pay Installments to increase conversion rates for luxury and collectible items.
There is no review provider detected despite a large catalog of 4,000 products in high-trust categories like Art and Memorabilia.
Implement a review management system (e.g., Okendo or Loox) to collect and display photo/video reviews, which is critical for verifying the 'authenticity guarantee' claimed in the description.
The Cumulative Layout Shift (CLS) is 0.3072, which is significantly above the 'Good' threshold of 0.1.
Optimize image aspect ratios and ensure font-display: swap is correctly configured to prevent the page content from jumping during load.
The homepage is missing a primary H1 header tag.
Add a descriptive H1 tag containing high-value keywords like 'Authentic Pawn Stars Memorabilia & Rare Collectibles' to improve search engine indexing.
The store only ships to 3 countries despite the global brand recognition of the 'Pawn Stars' TV show.
Enable Shopify Markets or integrate Global-e to expand shipping reach to the international fan base in Europe, Asia, and Australia.
The site has both Attentive and Postscript installed simultaneously.
Consolidate to a single SMS marketing provider to prevent duplicate messages to customers and reduce third-party script bloat.
There are 2,000 collections for 4,000 products, resulting in an average of only 2 products per collection.
Consolidate the collection architecture. A 2:1 product-to-collection ratio suggests a fragmented browsing experience that makes discovery difficult for users.
A high-value celebrity brand with $100k+ items is using the basic Shopify 'Dawn' theme.
Upgrade to a premium theme or a custom headless build to provide a high-end 'Gallery' feel that matches the value of the 'Art' product type.