
Performance
Tech Stack (52)
| Tool | Category | Detection |
|---|---|---|
| accessibe | accessibility | app |
| Adobe Fonts | cdn | app |
| Afterpay | bnpl | app |
| algolia | search | pixel |
| alia | app | |
| aloha | platform | pixel |
| Amazon Ads | advertising | app |
| AppLovin Axon | advertising | pixel |
| Attentive | sms | pixel |
| awin | advertising | pixel |
| Cloudflare | cdn | app |
| Consentmo GDPR Compliance | consent | app |
| contentsquare | heatmap | app |
| dstillery | advertising | app |
| elevar | analytics | pixel |
| fairing | analytics | pixel |
| forter | fraud | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | pixel |
| Hotjar | heatmap | app |
| ipify | analytics | app |
| jsDelivr CDN | cdn | app |
| Keynes Digital | other | pixel |
| Klarna | bnpl | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| Octane AI | personalization | app |
| Okendo | reviews | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| posthog | analytics | app |
| Postscript | sms | app |
| roeye | advertising | app |
| Safeopt Cf | advertising | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| Smile.io | loyalty | pixel |
| Snapchat Pixel | advertising | pixel |
| superfiliate | loyalty | app |
| tapcart | platform | pixel |
| tatari | advertising | app |
| Trade Desk | advertising | app |
| Triple Whale | analytics | app |
| unpkg CDN | cdn | app |
| vaultdcr | analytics | app |
| visually | optimization | app |
| Visually Io | ab_testing | app |
| xandr | advertising | app |
| Yotpo Sms | sms | app |
Recent Changes (13)
Classification
Details
Findings (7)
The page load time is 7056ms, which is significantly above the industry standard of <3s for high-converting DTC stores.
Audit and consolidate the 66 integrated tools and 13 web pixels to reduce third-party script bloat and improve interactivity.
No review provider is detected and the data indicates zero reviews are present on the store.
Integrate a review platform (e.g., Okendo or Loox) to showcase customer feedback and star ratings, which are essential for building trust in the food and beverage category.
The store currently ships to only 3 countries and supports 0 additional languages.
Implement multi-currency and multi-language support (e.g., Spanish for the US market) and expand shipping regions to capture international demand for premium olive oil.
A discount rate of 62% is observed, which is unusually high for a premium 'affordable luxury' brand.
Review the discounting strategy to ensure it does not devalue the brand's premium positioning; consider shifting toward value-added bundles or subscription-exclusive benefits.
The H1 tag is currently set to just 'Graza', which provides little keyword context for search engines.
Optimize the H1 tag to include primary keywords, such as 'Graza | Fresh Squeeze Bottle Extra Virgin Olive Oil', to improve organic search visibility for category-specific terms.
The homepage contains only 2 sections despite hosting 39 images, suggesting a lack of diverse content or high image density.
Expand the homepage with additional sections for customer education, such as usage guides, recipe integration, and 'Our Story' content to improve engagement and time-on-site.
The data reports 1000 products and 1000 collections, which is unexpectedly high for a niche brand and may indicate duplicate content or indexing issues.
Audit the collection and product structure to ensure there aren't duplicate paths or 'ghost' collections that could confuse search engines and customers.