Serums, Cosmetics & Haircare, & More – Grande Cosmetics
Performance
Tech Stack (38)
| Tool | Category | Detection |
|---|---|---|
| accessibe | accessibility | app |
| Adobe Fonts | cdn | app |
| Attentive | sms | pixel |
| blackcrow | advertising | app |
| Black Crow Ai | optimization | app |
| checkmate | shipping | app |
| Criteo | advertising | pixel |
| dstillery | advertising | app |
| fairing | analytics | pixel |
| firework | video_commerce | app |
| Google Ads | advertising | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| jsDelivr CDN | cdn | app |
| Klarna | bnpl | app |
| Klaviyo | app | |
| littledata | analytics | pixel |
| LoyaltyLion | loyalty | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| Octane AI | personalization | app |
| osano | consent | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Rebuy | upsell | pixel |
| Rise Ai | payments | app |
| safeopt | advertising | app |
| Shopify | platform | app |
| shopmy | loyalty | app |
| Snapchat Pixel | advertising | pixel |
| TikTok Pixel | advertising | pixel |
| The Trade Desk | advertising | app |
| Triple Whale | analytics | pixel |
| upsellit | optimization | app |
| visually | optimization | app |
| Visually Io | ab_testing | app |
| Yotpo | reviews | app |
Classification
Details
Findings (9)
Subscriptions are disabled (False) despite selling high-frequency consumable beauty products (serums, lash care).
Implement a 'Subscribe & Save' program using a tool like Recharge or Skio to increase LTV and build predictable recurring revenue.
No review provider or review count is detected in the data, which is critical for beauty and cosmetics.
Integrate a robust review platform (e.g., Okendo, Yotpo, or Junip) to display star ratings and customer photos on product pages.
The store is running 62 different tools/scripts, leading to a slow total page load time of 4229ms.
Perform a technical audit of the 62 installed tools. Remove redundant or unused tracking scripts to improve LCP and overall site speed.
The store only ships to 1 country (US) and has 0 additional languages localized.
Expand international shipping to key markets (CA, UK, EU) and use Shopify Markets to localize currency and language for those regions.
The primary H1 tag contains concatenated words and lacks proper spacing.
Update the H1 tag to 'Take Ownership of Your Natural Journey' or similar for better readability and SEO indexing.
There is a 1:1 ratio of products to collections (1000 each).
Audit the collection structure. A 1:1 ratio suggests either automated tag-based collections that are cluttering the sitemap or a flat hierarchy that hinders user navigation.
The average discount rate is 21%, which is relatively high for a premium beauty brand.
Leverage the existing LoyaltyLion installation to shift from flat discounts to points-based rewards to protect margins and brand equity.
No social media links were detected in the store data.
Ensure social media profiles (Instagram, TikTok) are correctly linked in the footer and header to leverage community-driven trust.
Three separate GTM containers are active, and the theme name specifically warns against removal.
Consolidate tracking into a single GTM container to reduce script execution overhead and prevent data duplication.