Performance
Tech Stack (51)
| Tool | Category | Detection |
|---|---|---|
| ablestar | other | app |
| Adobe Fonts | cdn | app |
| alia | pixel | |
| alocdn | cdn | app |
| AppLovin Axon | advertising | app |
| Cj Affiliate | advertising | app |
| Cloudflare | cdn | app |
| Config Security (Cookie Consent) | consent | app |
| elevar | analytics | app |
| forter | fraud | app |
| framer | other | app |
| Google Ads | advertising | app |
| Google Ajax Libraries | other | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Improved Contact Form | support | app |
| Infrastructure | platform | app |
| Ip Api | analytics | app |
| Ip Lookup | other | app |
| junip | reviews | app |
| Justone Ai | other | app |
| Klaviyo | app | |
| liveintent | advertising | app |
| liveramp | advertising | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| minmaxify | upsell | app |
| mntn | advertising | pixel |
| nitro | performance | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | app |
| POWr | page_builder | app |
| Retention Com | pixel | |
| rivo | loyalty | app |
| Sail Horizon | other | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| Shopify Apps Store | other | app |
| Shopify Forms | app | |
| SMSBump (Yotpo) | sms | app |
| Snapchat Pixel | advertising | pixel |
| tapcart | platform | app |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | app |
| typeform | other | app |
| usbrowserspeed | analytics | app |
| vimeo | other | app |
| Yotpo Sms | sms | app |
| Yotpo Smsbump | sms | app |
| youtube | video | app |
Classification
Details
Findings (9)
The Junip reviews tool is installed in the tech stack, but the data indicates 'Reviews: None'.
Verify the Junip integration and ensure star ratings/reviews are visible on product pages and the homepage to build immediate trust.
The active theme name is 'GooganSquad/main [Final Staging]'.
Rename the live theme to a production-standard name and ensure all staging configurations (like test API keys) have been switched to production.
Despite being a content-driven brand ('fun fishing content'), no social media links are detected in the metadata.
Add high-visibility social icons (YouTube, Instagram, TikTok) to the footer and header to leverage the squad's massive content ecosystem for community building.
The store ships to 21 countries but only supports 0 (default English) additional languages.
Enable Shopify Markets and add at least automated translations for top shipping destinations to reduce bounce rates in non-English speaking markets.
The H1 tag is simply 'Googan Squad', which repeats the Title/Domain.
Optimize the H1 to include high-volume keywords like 'Googan Squad Fishing Baits, Tackle & Apparel' to improve category rankings.
The average product price is $15, while shipping and Plus plan overhead are high.
Aggressively push the 'Bundles' product type and implement 'Frequently Bought Together' upsells to move the AOV closer to the $45-$60 range.
The store is running 58 different tools/scripts.
Perform a script audit to remove redundant trackers (e.g., both 'google_analytics' and 'google_analytics_4' may be double-firing) to improve PageLoad from 3.4s.
There are 1000 collections for 1000 products (a 1:1 ratio).
Consolidate collections. A 1:1 ratio suggests every product may have its own collection, which dilutes SEO authority and creates a confusing 'loop' for users.
Attentive is installed, but there is no mention of an SMS opt-in or 'fuego' (likely a popup tool) usage in the signals.
Ensure the Attentive SMS capture popup is active, especially given the 'new generation' target audience which prefers SMS over email.