Rocketbook sells innovative, reusable notebooks and planners that integrate with cloud services, targeting individuals looking to enhance their organization and productivity.
Performance
Tech Stack (52)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| Attentive | sms | app |
| Avada Cookie Consent | consent | app |
| Avada Cookie Consent | consent | app |
| awin | advertising | app |
| bazaarvoice | reviews | app |
| Bugsnag | analytics | app |
| Cj Affiliate | advertising | app |
| Cloudflare | cdn | app |
| Cloudflare Analytics | analytics | app |
| digioh | personalization | app |
| Dynamic Yield | personalization | app |
| GeoJS | analytics | app |
| github | other | app |
| gleam | other | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | app |
| Google Analytics (Universal) | analytics | app |
| Google Cloud | other | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Google Translate | other | app |
| gtranslate | seo | app |
| Impact Radius | advertising | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| LinkedIn Pixel | advertising | pixel |
| Lucky Orange | heatmap | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| northbeam | advertising | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | app |
| Rebuy | upsell | app |
| roeye | advertising | app |
| rubicon | advertising | app |
| sciencebehindecommerce | affiliate | app |
| Sentry | analytics | app |
| shareasale | advertising | pixel |
| Shopify | platform | app |
| Shopify Forms | app | |
| speedien | performance | app |
| spicegems | other | app |
| TikTok Pixel | advertising | pixel |
| Trade Desk | advertising | app |
| trkn | advertising | app |
| Twitter Widgets | other | app |
| Visitors Live | analytics | app |
| xandr | advertising | app |
| Yotpo | reviews | app |
| youtube | video | app |
| zenaps | other | app |
Recent Changes (19)
Classification
Details
Findings (9)
The homepage is missing an H1 header tag.
Implement a keyword-rich H1 tag such as 'Reusable Notebooks & Planners' to align with the page title and improve search engine indexing.
The Cumulative Layout Shift (CLS) is 0.4022, which is significantly higher than the recommended threshold of 0.1.
Ensure all images have defined aspect ratios and audit dynamic content injections from third-party tools to stabilize the layout during page load.
The store is running 40 different tracking and marketing tools, contributing to a slow PageLoad of 5168ms despite a fast 34ms TTFB.
Conduct a script audit to remove redundant or unused tools. Note the presence of multiple heatmap tools (Lucky Orange, Microsoft Clarity) and multiple analytics versions (GA4, UA).
Reviews are reported as 'None' despite the presence of Yotpo and Bazaarvoice in the marketing stack.
Verify the implementation of review widgets. If reviews exist in the backend, ensure they are prominently displayed on product and collection pages to build trust.
The store ships to 237 countries but only supports 0 additional languages and 1 currency (USD).
Enable Shopify Markets to offer localized currencies and translations to reduce checkout friction for international customers.
No Buy Now Pay Later (BNPL) providers like Affirm, Klarna, or Afterpay are detected.
Integrate a BNPL solution to increase conversion rates and AOV, especially for high-tier notebook bundles and accessories.
The average discount rate is 43%, which is exceptionally high for a DTC brand.
Evaluate if perpetual heavy discounting is diluting brand value; consider transitioning to value-add bundles or a loyalty program to protect margins.
Subscriptions are disabled (False) despite the catalog including consumables like pens and accessories.
Launch a subscription model for accessories (e.g., Pilot FriXion pens, cloths, and sprays) to build predictable recurring revenue and increase LTV.
There is a 1:1 ratio of products to collections (1000 products | 1000 collections).
Audit the collection structure to consolidate auto-generated or redundant collections, which will improve UX navigation and SEO crawl efficiency.