Modern Intimate Wellness Essentials
Maude offers a curated range of intimate wellness essentials, including lubricants, condoms, and devices. They focus on quality, simplicity, and inclusivity to improve intimacy for all people.
Performance
Tech Stack (52)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| accessibe | accessibility | app |
| addshoppers | advertising | pixel |
| Adobe Fonts | cdn | app |
| Amazon Ads | advertising | app |
| AMP: Back in Stock | app | |
| Amplitude | analytics | app |
| backinstock | app | |
| Bunny Fonts | cdn | app |
| Cloudflare | cdn | app |
| disqus | other | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | pixel |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| Impact Radius | advertising | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| intelligems | ab_testing | app |
| Klaviyo | app | |
| LinkedIn Pixel | advertising | pixel |
| liveintent | advertising | app |
| liveramp | advertising | app |
| mediawallah | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| northbeam | advertising | pixel |
| nytrogen | analytics | app |
| Okendo | reviews | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| printful | platform | pixel |
| recaptcha | fraud | app |
| replo | page_builder | pixel |
| saasler | popups | pixel |
| safeopt | advertising | app |
| Safeopt Cf | advertising | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| Snapchat Pixel | advertising | pixel |
| spotify | other | app |
| TikTok Pixel | advertising | pixel |
| tmpxl | other | app |
| Triple Whale | analytics | pixel |
| Twitter/X Pixel | advertising | pixel |
| vimeo | other | app |
| wistia | video | app |
Recent Changes (15)
Classification
Details
Findings (8)
The store has 47 third-party tools installed, resulting in a total PageLoad time of 7621ms despite excellent TTFB (88ms) and LCP (920ms).
Perform a script audit to consolidate or remove redundant tracking tools. The stack currently includes multiple overlapping analytics platforms (GA4, UA, Heap, Amplitude, Northbeam, and Microsoft Clarity) which are likely impacting client-side execution speed.
The site has an average discount rate of 52%, which is significantly high for a 'Modern Wellness' brand.
Audit the margin health and brand perception. Relying on >50% discounts can devalue the premium positioning of intimate wellness products. Consider transitioning to a loyalty-based or value-add incentive structure using the existing Intelligems setup.
No Buy Now, Pay Later (BNPL) provider is detected despite high-ticket items (Devices) reaching $250.
Integrate a BNPL solution like Affirm, Afterpay, or Klarna. This is particularly effective for the 'Devices' and 'Bundle' product types to increase conversion rates on higher-priced essentials.
Data indicates 0 reviews showing and no social media links connected to the storefront metadata.
Ensure the Okendo review widgets are correctly initialized and visible on Product Detail Pages (PDPs). Add social media links (Instagram, TikTok) to the footer/header to build community trust and brand authority in the wellness space.
The store ships to 50 countries but only supports 1 language (English) and 1 currency (USD) by default.
Enable multi-currency and multi-language support (localization) for the top 5 international shipping destinations to reduce friction and decrease international cart abandonment.
The H1 tag is set simply to the brand name 'maude'.
Update the H1 tag to include high-intent keywords that match the page title, such as 'Maude: Modern Intimate Wellness Essentials', to improve search engine relevance and rankings.
There is a 1:1 ratio of products to collections (1000 products to 1000 collections).
Review the collection structure. A 1:1 ratio suggests extreme fragmentation which can lead to keyword cannibalization in SEO and a confusing 'all-over-the-place' navigation experience for users.
The store identifies 'Bundle', 'Kit', and 'Component' as product types with an average price of $58.
Leverage the existing subscription model to offer 'Build Your Own Bundle' (BYOB) for the 'Component' and 'Bath & Body' types to increase AOV towards the $250 upper-tier price range.