Frost Buddy | Drinkware Like No One Else | Faith, Family, Community
Frost Buddy sells highly versatile and customizable insulated drinkware, from universal can coolers to large mugs with unique features, emphasizing community, family, and faith-based values.
Performance
Tech Stack (35)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| Adobe Fonts | cdn | app |
| Afterpay | bnpl | app |
| AppLovin Axon | advertising | pixel |
| Attentive | sms | pixel |
| checkmate | shipping | app |
| Cloudflare | cdn | app |
| Config Security (Cookie Consent) | consent | app |
| Customer Fields | crm | app |
| edgeme | platform | app |
| fondue | other | app |
| forter | fraud | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| govx | payments | app |
| Hulk Form Builder | page_builder | app |
| intelligems | ab_testing | app |
| junip | reviews | app |
| Klaviyo | app | |
| lyvecom | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| minmaxify | upsell | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Postscript | sms | app |
| printful | platform | pixel |
| Rebuy | upsell | pixel |
| Shopify | platform | app |
| Snapchat Pixel | advertising | pixel |
| Triple Whale | analytics | app |
| wonderment | other | pixel |
Recent Changes (15)
Classification
Details
Findings (9)
No social media profile links are detected in the store metadata.
Add links to Instagram, TikTok, and Facebook in the footer and navigation to build brand authority and social proof.
The store has Junip installed but reports zero reviews in the data summary, suggesting a widget integration issue.
Audit the Junip installation to ensure review stars and widgets are appearing on Product Detail Pages (PDPs) and the homepage.
Both Attentive and Postscript are installed simultaneously, alongside Klaviyo Forms.
Consolidate to a single SMS platform to avoid duplicate messaging to customers, reduce software overhead, and centralize attribution data.
The homepage contains only 1 section, which is extremely low for a Shopify Plus store with 1,000+ products.
Expand the homepage with sections for 'How it Works' (explaining the universal fit), 'Best Sellers', and 'Brand Values' (Faith/Family/Community).
The store ships to 54 countries but is only available in 1 language (English).
Enable Shopify Markets and use an app like Translate & Adapt to offer local languages for high-traffic regions outside the US.
The primary H1 tag is simply the brand name 'Frost Buddy', missing out on high-intent keywords.
Update the H1 to a benefit-driven phrase like 'Frost Buddy: The World’s Most Versatile Universal Can Coolers'.
GTM is listed in the toolset, but the specific GTM check returns 'none', indicating a possible misconfiguration or hardcoded snippet that GTM doesn't recognize.
Verify the GTM container ID and ensure it is properly firing across all stages of the funnel, including the checkout.
The store does not offer subscriptions despite selling accessories (Budz, lip balm handles) that could benefit from a recurring model.
Test a 'Buddy of the Month' club or a recurring cleaning supply/accessory replenishment program using a tool like Recharge or Skio.
The average discount rate is only 8%, which may be too low for the aggressive 'Mystery Bundle' and 'Gift Card' product types often used to drive AOV.
Use Intelligems (already installed) to A/B test a higher discount threshold (e.g., 15% off $75+) to see if it significantly boosts AOV beyond the current $32 average.