Freshly Picked is an established DTC brand specializing in high-quality leather baby shoes, stylish diaper bags, and other designer gifts for infants, toddlers, and kids.
Performance
Tech Stack (33)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| Attentive | sms | pixel |
| Best Currency Converter | payments | app |
| Cloudflare | cdn | app |
| Config Security (Cookie Consent) | consent | app |
| disco | upsell | pixel |
| forter | fraud | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Grizzly Apps | other | app |
| Instafeed | social_proof | app |
| intelligems | ab_testing | app |
| Judge.me | reviews | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Recharge | subscriptions | app |
| redo | shipping | app |
| replo | page_builder | pixel |
| saasler | popups | pixel |
| selleasy | other | app |
| Shopify | platform | app |
| Snapchat Pixel | advertising | pixel |
| Super Gift Options | other | app |
| swym | other | pixel |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | app |
| Yotpo | reviews | app |
| Yotpo Loyalty | loyalty | app |
| youtube | video | app |
Classification
Details
Findings (9)
Largest Contentful Paint (LCP) is 6060ms and PageLoad is 5972ms.
Optimize the 264 images detected and perform a script audit on the 51 third-party tools to reduce main-thread blocking.
The H1 tag is empty on the homepage.
Implement a descriptive H1 tag such as 'Premium Leather Baby Shoes & Designer Diaper Bags' to improve search engine indexing.
Reviews data is listed as 'None' despite Judge.me being present in the technology stack.
Verify the Judge.me integration and ensure review stars and testimonials are actively rendering on Product Detail Pages (PDPs).
No Buy Now, Pay Later (BNPL) providers are detected.
Integrate Shop Pay Installments, Klarna, or Afterpay to reduce friction for higher-ticket items like the $300 Diaper Bags.
The store only ships to 3 countries and supports 0 additional languages.
Enable Shopify Markets or Global-e to expand international shipping and localize the experience for non-US customers.
The store has a 84% discount rate.
Audit the pricing strategy; a perpetual sale environment (84% of products discounted) can devalue the 'Designer' and 'High-quality' brand positioning.
51 distinct tools and tracking pixels are installed, including redundant analytics (GA4, UA, GTM).
Consolidate tracking via GTM and remove legacy scripts (e.g., Google Analytics UA) to improve TTFB and page stability.
Subscriptions are disabled despite having Recharge installed in the toolset.
Leverage Recharge to launch 'Subscribe & Save' on essentials or a 'Moccasin of the Month' club to increase Customer Lifetime Value (LTV).
Cumulative Layout Shift (CLS) data is missing ('None').
Implement Core Web Vitals monitoring to ensure the 'Symmetry' theme isn't causing layout shifts that frustrate mobile users.